We are looking for a proactive and detail-oriented Email Marketing Specialist to join our marketing team. In this role, you’ll be responsible for planning, creating, executing, and optimizing email campaigns aimed at engaging our users, increasing retention, and driving conversions.
You’ll work closely with content creators, designers, and product teams to ensure every email delivers value, supports business goals, and enhances the customer experience.
Requirements: * 1–3 years of experience in email marketing, CRM, or lifecycle marketing Experience with email marketing tools (e.g. Mailchimp, Klaviyo, Braze, SendGrid, HubSpot, etc.) * Strong copywriting and editing skills * Knowledge of best practices in email deliverability, segmentation, and automation * Basic understanding of HTML/CSS for email formatting * Analytical mindset and experience working with performance data * Proficient English (written and spoken) * Bonus: experience in high-velocity industries like fintech, gaming, crypto, or e-commerce
Responsibilities: * Develop and execute email marketing campaigns, including newsletters, product updates, onboarding flows, promotions, and triggered sequences * Create engaging subject lines and copy tailored to different audience segments * Set up A/B tests to optimise open rates, click-through rates, and conversion rates * Work with design and content teams to ensure visually compelling, brand-aligned emails * Build and maintain user segments based on behaviour, demographics, and lifecycle stage * Monitor campaign performance, prepare reports, and deliver insights and recommendations * Ensure proper deliverability, list hygiene, and compliance with GDPR/CAN-SPAM rules * Continuously test new tools, automation flows, and personalisation techniques
