We are the creators of a new fintech era! Our mission is to change this world by making blockchain accessible to everyone in everyday life. WhiteBIT is a global team of over 1,200 professionals united by one mission — to shape the new world order in the Web3 era. Each of our employees is fully engaged in this transformative journey. We work on our blockchain platform, providing maximum transparency and security for more than 8 million users worldwide. Our breakthrough solutions, incredible speed of adaptation to market challenges, and technological superiority are the strengths that take us beyond ordinary companies. Our official partners include the National Football Team of Ukraine, FC Barcelona, Lifecell, FACEIT and VISA.
Requirements
— 4+ years of experience in CRM, lifecycle, or promotional marketing — Proven track record of planning and executing promotional campaigns (tournaments, cashback, missions, etc.) — Deep understanding of bonus mechanics, budget management, and reward systems — Experience working closely with creative, product, legal, and analytics teams — Strong analytical skills; able to evaluate promo ROI, engagement, and conversion impact — Proficiency in Excel and BI tools (Power BI, Looker, Tableau, etc.) — Excellent communication and project management skills
Responsibilities
— Promo Planning & Retention Strategy Develop quarterly and monthly promo calendars based on key geos and product priorities Participate in strategic planning sessions with product, marketing, and analytics teams Align campaigns with legal and compliance teams Build the promo stream as a standalone pillar within the retention function
— Budget Ownership & Efficiency Own the promo budget: plan vs. actuals, bonus spend, and overall efficiency Create post-campaign reports including ROI, uplift, engagement, and retention impact Define and agree on KPIs for each campaign (e.g., deposits, frequency, LTV) Monitor cost-effectiveness and optimize bonus mechanics
— Promo Campaign Launch & Execution Oversee end-to-end execution of promos: tournaments, lotteries, cashback, missions, seasonal campaigns Collaborate with designers and copywriters to prepare creative assets Ensure timely and accurate delivery across all channels (email, push, SMS, web notifications) Validate mechanics, eligibility rules, and user journey before each launch
— Localization & Geo Adaptation Manage localization for key markets: language, format, CTAs, and timing Implement micro-segmentation by behavioral or product traits per geo Work with local teams (where applicable) to collect feedback and improve performance
— Cross-Functional Collaboration Align promo activity with content, retention, and analytics teams Co-plan engagement initiatives with the product team Share learnings and best practices with internal stakeholders regularly
— A/B Testing & Scaling Run experiments on bonus logic, creative formats, and promotional flows Collect insights, test hypotheses, and scale high-performing tactics Track industry and internal trends to adapt promos for audience relevance
Work conditions:
Immerse yourself in Crypto & Web3: — Master cutting-edge technologies and become an expert in the most innovative industry.
Work with the Fintech of the Future: — Develop your skills in digital finance and shape the global market.
Take Your Professionalism to the Next Level: — Gain unique experience and be part of global transformations.
Drive Innovations: — Influence the industry and contribute to groundbreaking solutions.
Join a Strong Team: — Collaborate with top experts worldwide and grow alongside the best.
Work-Life Balance & Well-being: — Modern equipment. — Comfortable working conditions, and an inspiring environment to help you thrive. — 24 calendar days of paid leave. — Additional days off for national holidays.
