We’re Applyft — an IT product company which creates value-driven mobile apps. Our journey began with the Geozilla family locator product, but now our portfolio consists of six apps in Family Safety, Entertainment and Mental Health Spheres.
Now we are looking for an User Acquisition Manager to join our Marketing team.
What you’ll do: — Planning, managing and reporting UA strategy for your channels for multiple apps and platforms — Enhance campaign’s performance by leveraging LTV and cohorts analysis techniques — Run tests, collect and evaluate data, pinpoint trends and insights and manage budgets to maximize ROI — Work closely with the Creative team, analyzing market trends and creatives to inform and enhance our UA strategy
Your professional qualities: — 1 + years of experience in app promotion through Meta, Google — Full cycle of managing advertising campaigns: launching, analysis and optimization — Understanding of unit economics, LTV and ROAS, ability to work with prediction — Work experience with iOS (SKAN/AEM/web2app) Android and/or WEB traffic — Knowledge of analytic systems and MMP (AppsFlyer, Tableau, Google Analytics etc.) — Up-to-date knowledge of UA platforms and UA strategies and deep understanding of mobile attribution — Proficiency in Excel and Spreadsheets, ability to work with large amounts of data and multitask — Strategic mindset with the ability to think critically, develop innovative UA strategies and adapt to changing market dynamics. — Make data-driven decisions that maximize ROI, using precise metrics and actionable insights
Will be a plus: — Skills in optimizing and automating routine tasks through scripts and/or third-party services or experience in implementing your own solutions — Experience working with utilities, health&fitness, entertainment apps — Experience working with apps with different models of monetization (subscriptions and hybrid)
We offer: — Remote-First culture: We provide a flexible working schedule and you can work anywhere in the world — Health taking care program: We provide Health insurance, sport compensation and 20 paid sick days — Professional Development: The company provides budget for each employee for courses, trainings and conferences — Personal Equipment Policy: We provide all necessary equipment for your work. For Ukrainian employees we also provide Ecoflow — Vacation Policy: Each employee in our company has 20 paid vacation days and extra days on the occasion of special evens — Knowledge sharing: We are glad to share our knowledge and experience in our internal events — Corporate Events: We organize corporate events and team-building activities across our hubs
