Job Description Murka is looking for a Marketing Data Analyst for the team that develops social casino games. Responsibilities * Analyze and interpret large sets of marketing data from various sources to identify trends, patterns, and opportunities for optimization. * Conduct an extensive analysis, covering all available data from ad impressions to users’ in-game behavior. * Monitor and track the performance of marketing campaigns, utilizing data to adjust strategies and maximize return on investment (ROI). * Create comprehensive and visually appealing reports and dashboards to communicate insights effectively to stakeholders at all levels of the organization. * Collaborate with cross-functional teams including marketing, game development, and business intelligence to define key performance indicators (KPIs) and develop data-driven strategies. * Assist in developing predictive models to forecast user behavior, identify potential risks, and guide strategic decision-making. * Stay updated with industry trends, best practices, and emerging technologies in data analysis and gaming to continually improve the effectiveness of marketing initiatives.
Requirements * Bachelor’s or Master’s degree in Marketing, Statistics, Mathematics, Computer Science, or a related field. * At least 3 years of experience as a Data Analyst, preferably in the gaming or mobile app industry. * Familiarity with mobile gaming metrics and industry-specific KPIs. * Highly proficient in SQL, Excel, and data visualization tools such as Tableau, or Power BI * Hands-on experience with Python and/or R will be a plus * Strong proficiency in data manipulation, analysis, and visualization * Solid understanding of statistical concepts and experience with A/B testing methodologies. * Excellent communication skills to convey complex data insights to both technical and non-technical stakeholders. * A detail-oriented mindset with the ability to work independently and in a team-oriented environment. * Excellent English communication and presentation skills * Passion for gaming and a deep interest in understanding player behavior and preferences.
