We’re looking for a content-driven marketer who thrives in a fast-moving B2B tech environment. You’ll own the creation and coordination of marketing content that speaks to IT buyers, engineers, and decision-makers in the networking and computing industry. From social media snippets to long-form articles, unboxing content, and product-focused stories — you’ll drive content that attracts, engages, and converts.
This is not a “fluff” writing job — it’s for someone who understands technical subjects and can turn them into value-based narratives. Key ResponsibilitiesContent Creation & Coordination * Write clear, compelling, technically accurate content for:
— Blog posts and long-form articles
— Product news and updates
— Emails and nurture sequences
— Social media content (LinkedIn, X, YouTube, etc.)
— Product pages and landing pages * Work closely with Technical Writer and other technical staff to ensure correctness of technical information * Translate engineering input into buyer-friendly marketing stories * Collaborate with designers for visual assets, infographics, and product imagery * Help prepare product unboxing presentations and demo scripts * Draft press releases and company updates
Editorial Planning & Trend Monitoring * Maintain and update the marketing content calendar * Research industry trends (with input from subject matter experts like Volodya Leonov) * Identify relevant topics for thought leadership and SEO * Track competitor content and propose counter-content or differentiators
Content Optimization * Ensure every piece of content is keyword-informed and SEO-optimized * Tailor copy to different stages of the B2B funnel (TOFU/MOFU/BOFU) * Optimize for channel-specific formats (e.g., LinkedIn post vs. blog post vs. product deck) * Use analytics to assess performance and iterate on future content
Required Skills & CompetenciesCore Competencies * Proven copywriting skills (portfolio required) * Strong grasp of B2B tech topics (ideally networking, computing, or cybersecurity) * Ability to simplify complex technical ideas into clear business value * Familiarity with writing for SEO and digital distribution * Attention to detail, especially in product naming, terminology, and structure
Bonus Points * Experience writing for IT decision-makers, sysadmins, or technical buyers * Experience with tools like Notion, WordPress, HubSpot, SEMrush, or Ahrefs * Ability to conduct interviews with technical staff and turn them into content * Exposure to community platforms, forums, and GitHub documentation * Understanding of visual storytelling (working with designers and video editors)
Who You Are * Curious and self-driven — you actively seek out product/industry knowledge * Bilingual or multilingual is a plus (EN + RU desirable) * Able to work cross-functionally with Product, Sales, and Engineering * Comfortable in a startup-style environment: agile, lean, fast
You care about building useful content — not just “noise”
