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Описание: |
About the role
We’re looking for a hands-on CRM & Retention Manager to build and optimize player lifecycle communication across Tier-1 markets, with a strong focus on Canada.
You’ll work directly in Smartico, launch retention campaigns, manage segmentation and gamification, and improve player engagement through data-driven decisions.
Responsibilities
* Build, launch, and optimize CRM campaigns in Smartico.
* Create player segments based on lifecycle stage, behaviour, and value.
* Manage Email, SMS, Push, In-App, and triggered communication.
* Build and optimize retention, reactivation, churn-prevention, and VIP flows.
* Configure bonuses, promotions, tournaments, and gamification mechanics.
* Monitor CRM performance: Retention Rate, CR, ARPU, Bonus Cost, Bonus ROI.
* Run A/B tests and improve campaigns based on results.
* Work with Product, BI, Design, Support, and other teams on CRM initiatives.
* Maintain CRM documentation and campaign logic.
* Identify opportunities to improve player engagement and LTV.
Requirements
* 2+ years of CRM/Retention experience in iGaming.
* Hands-on Smartico experience is a must.
* Experience across Tier-1 markets
* Strong understanding of segmentation and player lifecycle.
* Experience with retention, reactivation, bonus, and promotional campaigns.
* Understanding of key CRM metrics: D3/D7/D30 Retention, CR, ARPU, Churn, Bonus ROI.
* Strong analytical mindset.
* Experience working with A/B testing and campaign optimization.
* English B2+.
* High ownership, reliability, and execution speed.
Nice to have
* Tier-1 experience, especially Canada.
* Experience with Customer.io, SendGrid, or similar tools.
* Power BI/SQL knowledge.
* Experience with gamification mechanics.
* Experience working closely with Product teams.
What we offer
* Remote-first setup with flexible hours.
* Direct access to decision-makers and fast feedback loops.
* Autonomy and visible impact on product metrics.
* Paid vacation and sick leave.
* Performance-based salary review.
* Opportunity to grow inside a fast-scaling Tier-1 product.
Hiring process
* HR Interview
* Interview with the CRM/Retention Lead and Head of Growth
Apply: send your CV and a short note on your experience with Tier-1/Smartico and your salary expectations.
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