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Описание: |
Testomat.io is a modern test management platform built for QA engineers and development teams who value clarity, automation, and real testing insights.
We are scaling outbound and lifecycle marketing, where email is a core acquisition channel.
We’re looking for a specialist who can take full ownership of email as a growth channel — from launching campaigns to optimizing performance and impacting the pipeline.
This is not a traditional email marketing role (newsletters/promotions).
The core focus is cold outreach, lead generation, and performance optimization.
Tech Stack:
Instantly / Apollo / Sendpulse (or similar)
Email outreach & automation tools
AI tools (ChatGPT or similar)
Google Sheets / CRM systems
✅ Responsibilities:
* Launch and manage cold outbound email campaigns
* Write and optimize B2B email copy focused on replies and conversions
* Build and manage lead databases (segmentation, enrichment, basic scraping)
* Set up and optimize automated sequences (outbound + follow-ups)
* Run A/B tests (subject lines, messaging, structure)
* Track and improve:
* reply rate
* conversion rate
* meeting rate
* Manage domains, inboxes, and deliverability
* domain setup
* warming
* inbox rotation
* Analyze campaign performance and iterate based on data
* Use AI tools to speed up campaign creation and testing
* Support basic lifecycle/follow-up communication for engaged leads
Requirements
* Hands-on experience with cold email outreach/lead generation
* Experience with tools like:
* Instantly / Apollo / Woodpecker / Lemlist (or similar)
* Understanding of email deliverability fundamentals:
* domain setup
* warming
* spam avoidance
* Strong B2B email copywriting skills (cold email focus)
* Experience working with:
* reply rates
* conversion metrics (not just open rates)
* Ability to independently run and optimize campaigns
* Analytical mindset and data-driven approach
* Good English level (written communication required)
Nice to Have
* Experience with lifecycle/retention email marketing
* LinkedIn outreach experience
* Experience with scraping and data enrichment tools
* Basic understanding of sales funnels (MQL, SQL, etc.)
* Experience working with B2B SaaS products
Personal Qualities
* Ownership mindset — “I launch, measure, improve.”
* Strong execution focus (hands-on, not just strategy)
* Attention to detail and structured thinking
* Ability to iterate quickly and test hypotheses
* Comfortable working independently
What We Offer
* 100% remote
* Flexible schedule
* High level of autonomy
* Direct impact on growth and pipeline
* Opportunity to scale and own a key acquisition channel
To apply, please share:
— Your experience with cold email outreach
— Tools you’ve used (Instantly, Apollo, etc.)
— Typical reply/conversion rates you achieved
— Experience with deliverability (domains, warming, inbox setup)
— English level
— Salary expectations (USD/month gross)
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