We’re Leaply — a fast-growing ecosystem of digital and physical products designed to help people build healthier habits and lead better lives. We launched in 2024 and have already seen explosive growth — 10x revenue in the past six months — with strong traction across the US, Europe, and beyond.
At Leaply, we challenge traditional career paths — we value ownership over job titles, and impact over process. We move fast, think big, and expect everyone to contribute beyond their scope to build the next Ukrainian unicorn.
As we scale, we’re looking for a strategic Content Manager to join our reputation team.
In this role, you’ll work with the content strategy for our brand&reputation — from developing high-impact copy for reputation assets to orchestrating multi-platform content distribution, managing freelancer teams, and defining metrics that drive trial signups and brand authority.
What you’ll be doing: * Grow professionally: Take on ambitious goals and exciting tasks in copywriting and reputation management. * Generate ideas: Research and launch fresh ideas to help our reputation. * Write diverse content: Create everything from SEO articles and PR pieces to social posts for Medium, Quora, and brand social media. * Streamline processes: Build a “content machine” to scale production while keeping quality high (via delegation, AI tools, and quality control). * Collaborate: Brief designers to create eye-catching visuals for your content. * Build a team: Find talented freelance writers and coordinate their work at first. Grow up your own team later.
This role will be a perfect match for you if you have: * Experience in creating content for an English-speaking audience from 1.5 years; * Ability to quickly create large volumes of content through both independent copywriting and rewriting, and the use of AI tools and development of technical specifications for freelancers; * Willingness to combine the creative component (copywriting) with the technical component (creating accounts on various platforms, publishing content); * Written English C1+; * Experience in creating SEO-optimized texts for various channels; * Proficiency in AI services for content generation; * Understanding of the modern digital landscape, interest in PR, content marketing and relevant trends; * Ability to research, analyze and structure information; * Ability to quickly learn and master new tools.
Nice-to-have: * Experience in content distribution on free and paid platforms, independently or with the help of contractors; * Knowledge of some of the following tools: Ahrefs, Semrush, Mangools, etc.; plagiarism and AI checkers; any CMS and/or CRM; * Understanding of the specifics of SERM and digital PR.
What you’ll get: * Competitive compensation and a high-impact role. * Full Ownership: Freedom to optimize and evolve the support function as you see fit. * Office in Kyiv or Warsaw, with perks (lunches, health insurance, gym). * Support from the best: Access to internal professional communities (Marketing, Product, Operations) within the SKELAR network. * A meaningful mission: Help millions of people live healthier lives every day.
Leaply is backed by SKELAR, a venture builder with over 13 successful B2C businesses. Beyond business, we support the SKELAR Foundation, a charitable initiative created by employees to support the Ukrainian Armed Forces.
