Position: Performance Marketing Manager (Web3 / Crypto) Project: Web3 product at launch stage (blockchain lottery) Format: Remote / Full-time Responsibilities: * Launching and optimizing advertising campaigns in crypto ad networks (Coinzilla, A-Ads, Bitmedia). * Monitoring traffic quality and filtering bot traffic. * Setting up and managing an affiliate platform (CPA networks), working with partners, and controlling lead quality. * Traffic arbitrage: buying traffic in Tier-2 / Tier-3 GEOs for offers like “Win Crypto Instant”. * Setting up and optimizing retargeting for users who connected a wallet but did not purchase a ticket. * Tracking, analyzing, and optimizing funnel performance and key metrics.
Requirements: * Proven experience in traffic acquisition within Crypto / Gambling / Betting verticals with budgets starting from $10,000. * Strong knowledge of crypto ad networks or experience with cloaking (if scaling via Facebook / Google). * Clear understanding of funnel metrics, including: * Conversion to Connect Wallet * User progression through the product mechanics * Strong analytical mindset and ability to test, optimize, and scale campaigns.
Nice to Have: * Experience with Web3 products, dApps, and wallet-based user flows. * Understanding of compliance and restrictions in crypto advertising.
