Full-time | Remote with hubs in Kyiv, Warsaw and Riga | Mental Health Tech
pleso therapy is one of the fastest-growing mental health startups in Central-Eastern Europe. We’re building the mental health platform of the future — a trusted space for people to find support when they need it most. With hundreds of therapists on board and thousands of sessions every month, we’re already changing lives.
The most iconic Ukrainian business of 2021 according to AIN.UA.
We’re looking for a Product Marketing Manager (Funnels & Email Automation) with strong expertise in user journey optimization, funnel analytics, and lifecycle communication. Someone who loves experimenting, improving conversion metrics, and building scalable growth systems from scratch.
This role is ideal for a T-shaped growth marketer who wants to own two core areas — funnels and email automation, and directly influence how thousands of users across multiple markets experience our product. Your Impact Areas Funnel Management * Drive the full lifecycle of funnel management: from hypothesis and market research to testing, performance tracking, and iteration, including planning and executing go-to-market strategies for new funnel launches and experiments. * Analyze funnel data (activation, show-up rate, retention) and identify opportunities to improve key metrics. * Collaborate closely with product, tech, and design teams to launch new funnel iterations (web & email). * Work on value propositions, segmentation, and communication logic within each stage of the funnel. * Use analytics tools (GA, Looker Studio, or alternatives) to identify insights and opportunities.
Email Marketing & Automation * Partner with performance and creative teams to craft messages that resonate with our audiences across markets (UA, PL, RO, UK). * Research competitors and market trends to inspire new funnel ideas and growth experiments. * Plan and execute email campaigns and automation flows across all key funnel stages — from onboarding to retention. This includes defining goals for each email type (welcome, education, upsell, reactivation), setting logic and timing, and coordinating content and design delivery. * Develop and refine email communication frameworks (triggered, promotional, and behavioral flows) to improve conversion and user engagement. You’ll map user journeys, segment audiences, test variations of subject lines, content formats, and timing, and use data insights to iterate for stronger engagement and conversion.
Cross-team Collaboration & Ownership * Share ownership of two core areas: funnels (priority) and email automation. * Contribute to building scalable funnel & email processes; potential to grow into a team lead in the future.
Your Superpower Stack Experience * 1.5+ years in Product Marketing, Growth, or a similar B2C role. * Practical experience working with funnels and improving conversion. * Hands-on email marketing experience (flows, automation, segmentation). * Confident with analytics tools (GA, Looker Studio, Amplitude, Tableau, or similar). * Experience working cross-functionally with product, design, tech, creative, and performance teams.
Background * Preferably experience with international funnels (EU/UK/LatAm markets). * Ideal: experience in companies with strong performance marketing culture or holding structures.
Personal Qualities * Data-driven, structured, proactive. * Curiosity, empathy, and flexibility: you understand how people think and what helps them take that first step. * English — Upper-Intermediate+.
Recruitment process for this position: * Introductory call (30 minutes). A short get-to-know-each-other call to align on expectations and culture fit. * Test assignment. If we’re aligned, we’ll send you a practical task to evaluate your approach and thinking. * Deep-dive interview (1 hour). A conversation with your Team Leader to discuss your test assignment, past experience, and future potential. * Final interview. A strategic conversation with our CMO. * Offer stage. If everything aligns, we’ll proceed with an offer.
Why Join Us? * Huge and meaningful market: mental health across Europe & beyond * Collaborative, respectful, and human-centered culture * Tight-knit, mission-driven, ambitious team across 5+ countries * Mental health support: sponsored therapy sessions and wellness programs * Fully remote with hubs in Kyiv, Warsaw, Riga * Coworking compensation and provide an additional €7/day for expenses during on-site work * Unlimited vacations & sick leaves * Public holidays according to your country * Day off on your birthday * Language learning support: Up to €150 per month for English / Polish / Romanian language learning * Learning&Development support: Compensation for learning and professional development(qualification courses, certifications, and other relevant training) * Physical health support: Up to €300 per quarter for expenses related to your physical health(sport, massage therapy, doctor visits, diagnostic procedures and other health-related services)
If you’re passionate about growth, excited by data-driven experimentation, and looking for a place where your work directly fuels impact — this could be your next big move.
Know someone amazing? Send them our way and if we hire them, you’ll receive up to $250 as a referral bonus! Learn more here.
Join us to build smart foundations and help scale a company that truly matters.
To apply: send your CV and a short note about yourself.
