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Описание: |
We are looking for a skilled and experienced Senior Marketing Analyst to join our team. In this role, you will discover valuable insights from marketing data, help our team make data-driven decisions, and improve marketing campaigns. The ideal candidate is analytical, loves working with data, and has strong technical skills in marketing analytics.
We’re looking for someone who has:
* At least 5 years of experience as a marketing analyst
* Expert knowledge of GA4 and GTM (Server Side is required).
* Strong understanding of main marketing channels (Paid, Organic, Email).
* Skilled in writing, optimizing, and using complex SQL queries for large datasets. Ability to use SQL effectively for data cleaning, transformation, and preparation.
* Experience using Python for data analysis. Familiarity with tools like Jupyter Notebooks is a plus.
* Practical experience with visualization tools such as Looker Studio, Power BI, or similar platforms. Able to create clear visualizations to present complex insights.
* Understanding of consent management platforms.
* English proficiency: at least upper-intermediate level (written and spoken).
* Proven ability to collaborate effectively with different teams, including marketing managers and analysts.
* Solid knowledge of statistics and practical experience with A/B testing.
Will be a Plus:
* Job experience in a product company.
* Experience with GCP
What you’ll do:
* Analyze marketing campaigns and provide clear recommendations to improve performance.
* Identify opportunities to improve conversion rates by analyzing user behaviour, anomalies, and A/B test results.
* Automate analytical tasks and create reports in Power BI/Looker Studio based on marketing data models developed with the Data Engineer.
* Regularly review key marketing metrics and provide hypotheses for future analyses..
* Support the PPC team in tracking and improving the effectiveness of advertising campaigns.
* Develop and implement an effective attribution model for our SaaS product.
* Perform ad-hoc analyses to address critical business questions in a timely manner.
* Collaborate with the analytics team to enhance our analytics stack, improving its performance and scalability.
What we offer:
* 22 days of paid time off, plus your local national holidays
* Flexible work hours and a culture that trusts you to manage your time
* Private medical insurance or a medical allowance (depending on your location)
* Extended paid sick leave so you can fully recover without worry
* Career map with growth opportunities
* A quarterly learning budget for courses, books, or anything that helps you grow professionally
* A quarterly wellbeing budget you can use for sport, therapy, or even a good novel
* Best hardware for your work (team Apple)
* An award-winning product loved by thousands of customers worldwide
* A transparent, flexible culture with people at the core of everything we do
* Events that are actually fun
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