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About the company: Engenious is a US-based consulting agency with a global presence. Although Engenious’ main area of expertise is mobile development, it is a home for more than 40 plus talented world-class engineers with domain experience in Web, Backend, and Test Automation.
About the Role
We are looking for a Product Owner/ Product Marketing manager to join our team and drive the vision, strategy, and execution of key product initiatives. The ideal candidate will bring strong analytical thinking, a data-driven mindset, and deep experience with subscription-based business models, CRM platforms, analytics tools, and payment systems.
Key Responsibilities
* Product Vision & Strategy: Define and clearly communicate the product vision, goals, and long-term strategy. Ensure alignment with overall business objectives and key stakeholder expectations.
* Stakeholder Engagement: Collaborate with customers, internal stakeholders, and business leaders to gather feedback, identify needs, and translate them into actionable requirements.
* Data & Metrics Ownership: Work with analytics platforms such as Mixpanel, Amplitude, and Google Analytics to track product performance. Use insights to inform product decisions and prioritize backlog items based on impact.
* Subscription Metrics & Analysis: Monitor and optimize key subscription metrics including retention, churn, CAC, LTV, and multipliers. Partner with finance and marketing teams to analyze cohort performance and identify growth opportunities.
* Marketing Funnel Alignment: Understand key stages of the marketing funnel, align product initiatives with campaign efforts, and ensure consistent tracking and reporting of funnel KPIs.
* CRM Integration & Automation: Drive initiatives that integrate CRM tools (e.g., Keap, ActiveCampaign) into the product workflow. Work closely with marketing and support teams to streamline communication and automation strategies.
* Payment Orchestration & Optimization: Collaborate with engineering and finance teams on payment processor integrations. Understand payment orchestration, cascading logic, and how to reduce failed payments and increase conversion.
* Backlog Management & Prioritization: Translate product strategy into actionable items and maintain a well-groomed, prioritized product backlog. Ensure stories are ready for development and aligned with key performance indicators.
* Acceptance Criteria & QA Support: Define clear and measurable acceptance criteria for features. Support testing processes to ensure high-quality deliverables.
* Feedback Loop & Continuous Improvement: Collect and analyze feedback from users, stakeholders, and market research to continuously iterate and improve the product.
Requirements
* 5+ years of experience as a Product Owner or Product Manager.
* Proven experience working with analytics tools such as Mixpanel, Amplitude, or Google Analytics.
* Solid understanding of subscription-based business models and ability to calculate and interpret metrics like retention, LTV, churn, and multipliers.
* Experience working with payment processors and a deep understanding of payment orchestration, cascading, and payment optimization strategies.
* Strong knowledge of marketing funnels, lifecycle stages, and campaign performance metrics.
* Hands-on experience with CRM platforms such as Keap, ActiveCampaign, or similar tools.
* Strong understanding of Agile/Scrum methodologies, including backlog grooming, sprint planning, and release management.
* Proficiency with tools such as Jira, Confluence, ClickUp, or similar project management platforms.
* Data-driven mindset with the ability to define and track meaningful product KPIs.
* Excellent communication and stakeholder management skills.
* Proven ability to take a product from MVP to production successfully.
* English — Advanced level (both written and verbal).
We offer:
* Flexible & remote job
* Paid vacation and sick leave
* Development opportunities in any IT direction
* Personal professional growth
* Up to 100% reimbursement of the participation in core courses and conferences
Send us your CV and take a new step in your professional career!
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