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Описание: |
We are looking for a Marketing Data Analyst to join the Player Lifecycle team. The role covers the full acquisition analytics cycle — from validating and consolidating data from the DB, affiliate platforms, and advertising sources to building dashboards, forecasting ROI, and providing recommendations on budget allocation. The position also serves as a point of connection with the Retention team for end-to-end traffic quality assessment.
Requirements
* 4 years of overall analytics experience, including 1-2 years specifically in marketing analytics; experience in performance/affiliate marketing in a high-traffic vertical
* Strong SQL skills: window functions, CTEs, cohort analysis, working with large datasets, and understanding query costs
* Practical experience with BI tools (Tableau is preferred; Power BI / Looker / Metabase are also acceptable)
* Understanding of acquisition unit economics: CPA, CPL, RevShare, Hybrid, ROI/ROAS, LTV, and payback period
* Understanding of attribution and tracking: UTM, postbacks, attribution windows, multitouch vs. last-click attribution
* Python at an automation level: pandas, API data extraction, reconciliation scripts
* Ability to independently trace data back to its source rather than relying on ready-made data marts
Nice to Have
* Experience with affiliate platforms (Affilka, Referon)
* Experience with Snowflake, dbt, and Airflow
* Experience with LTV/ROI forecasting, cohort models, and survival analysis
* Experience identifying fraudulent or low-quality traffic: bonus abuse, incentivized traffic, source spoofing
* Experience conducting and correctly interpreting A/B tests
* Experience working with retention data and CRM campaigns
* Experience in a multi-brand environment across multiple geos and currencies
Responsibilities
* Analyze the performance of acquired traffic and marketing campaigns by source, partner, and geo
* Analyze and optimize marketing funnels and identify bottlenecks
* Collect, validate, and consolidate data from multiple sources for reporting; own and maintain metric definitions
* Develop and maintain dashboards for different stakeholders
* Automate data collection and analytical processes, moving manual reporting into automated pipelines
* Generate and validate hypotheses to improve traffic ROI and operational efficiency
* Identify anomalies and conversion issues on a daily basis
* Turn raw data into actionable recommendations for budget allocation and decision-making
What we offer:
* Flexible schedule and freedom to choose your work format: remote or from our offices in Kyiv or Warsaw.
* 24 paid vacation days, sick leave, and medical insurance (already available in Ukraine; other locations — in progress).
* A team where it’s easy to ask questions, learn, contribute, and be yourself.
* Coverage for professional events, training, and certifications.
* Team buildings, birthday gifts, and a community that truly cares.
* Zero business ties with the aggressor country — and we’re proud of that.
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