Svitla Inc. is looking for a Digital Marketing & Content Specialist who loves turning complex ideas into content that actually resonates with B2B decision-makers. This is a hands-on role where you’ll own the full content lifecycle — from spotting a great topic and interviewing subject-matter experts to writing, editing, optimizing, and publishing the final piece.
Market Focus: Australia
Schedule: 7:00 AM start (to overlap with Australian business hours) What You’ll Do Content Strategy & Production * Own the end-to-end content process: research, SME interviews, outlining, writing, editing, and publishing. * Write articles, thought leadership pieces, case studies, service pages, and landing pages. * Interview Australian business leaders and technical specialists to turn their expertise into engaging content. * Translate complex technology and business topics into clear materials for both C-level and technical audiences. * Adapt tone and messaging for the Australian market while staying true to the company’s brand voice. * Maintain a consistent publishing schedule aligned with the editorial calendar. * Collaborate with marketing, design, development, and Australian stakeholders to move projects from idea to publication.
SEO & Website Content Optimization * Conduct keyword, competitor, and content gap research to identify new content opportunities. * Optimize content for SEO — structure, metadata, internal linking, and readability. * Create and update website pages via the CMS. * Continuously improve existing content based on performance data and market shifts.
Paid Digital & Performance Reporting * Set up and manage paid campaigns across Google Search, LinkedIn, and Meta. * Write campaign messaging, ad copy, and landing page content. * Configure and maintain conversion tracking across websites and ad platforms. * Monitor performance and prepare regular reports with actionable recommendations.
What We’re Looking For * 3+ years of experience in B2B content writing, content marketing, or a combined content/digital marketing role. * Exceptional English writing and editing skills for an international business audience. * A strong portfolio — articles, case studies, service pages, landing pages, or thought leadership content. * Proven ability to independently research, write, edit, and publish long-form content. * Experience interviewing business leaders or subject-matter experts. * Ability to make complex technical topics genuinely clear and interesting. * Solid understanding of SEO fundamentals — keyword research, search intent, on-page optimization. * Experience working with a CMS. * Strong organizational skills — comfortable juggling multiple content projects at once. * Ability to work independently within an agreed strategy, across teams and time zones.
Nice to Have * Working knowledge of Google Ads, LinkedIn Campaign Manager, or Meta Ads Manager. * Experience with web analytics, conversion tracking, and performance reporting (GA4, Google Tag Manager). * Background writing for IT services, software development, AI, cloud, or data industries. * Experience writing for Australian audiences or familiarity with the Australian market. * Understanding of B2B lead generation funnels and long sales cycles. * Experience producing technical case studies based on SME interviews. * Experience managing paid search or paid social campaigns for B2B companies.
