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Senior User Acquisition Manager (Google)
About Us
Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our teams build and scale consumer-facing products used by millions of people worldwide.
About the role
We’re looking for a Senior User Acquisition Manager focused on the Google ecosystem (Search,
Display, Demand Gen, and more) to lead and scale our mobile app. You’ll own and optimize
performance across our mobile acquisition strategy, partnering closely with the product team.
What You’ll Do
● Manage, scale, and optimize ad campaigns across Google Search, Demand Gen, Display.
● Drive performance across key KPIs: ROAS, CPA, Spend, CTR, and more.
● Own budgets and make data-driven budget allocation decisions.
● Develop and test hypotheses to improve user acquisition across the funnel..
● Research competitors’ acquisition strategies, creatives, and channels.
● Participate in creative brainstorming to continuously push performance forward.
What We’re Looking For
● 2+ year experience in performance marketing / user acquisition on Google.
● Experience managing $500K+ monthly budgets.
● Deep knowledge of key performance metrics: CPM, CTR, CPC, CPA, ROAS, LTV, CAC, Churn,
Retention.
● Strong experience with web funnels & mobile acquisition strategies.
● Familiarity with analytics platforms like Mixpanel, Tableau, Omni, AppsFlyer.
● Strong analytical mindset and structured problem-solving skills.
● Ability to generate and validate creative hypotheses.
● Intermediate English proficiency or higher.
Bonus Points
● Experience with platforms like Meta, Snap, TikTok or others.
● Hands-on experience with Google UAC for app install campaigns.
● B2C Subscription apps
Location
Ruby Labs operates within the Central European Time (CET) zone.
Applicants from any country are welcome to apply as long as they are located within approximately ±4 hours of CET, ensuring effective collaboration during working hours.
Benefits
Remote Work Environment — work from anywhere
Unlimited PTO — take time when you need it
Paid National Holidays
Company-provided MacBook
Flexible Independent Contractor Agreement
Interview Process
Recruiter Screening • Product / Technical Interview • Final Interview with Leadership Team
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