Binariks is looking for a proactive Digital Marketing Manager (Cold Email & LinkedIn Organic) to own our outbound cold email operations and LinkedIn thought-leadership presence, driving expert visibility and qualified lead generation across HealthTech, InsurTech, and FinTech domains.
What We’re Looking For: • Proven track record in cold email/outbound lead generation and/or LinkedIn organic content and thought leadership, with measurable results. • Hands-on experience with cold outreach platforms (Instantly, Infraforge, or similar) and email validation/enrichment tools (ZeroBounce or similar). • Experience with Canva and AI content tools. • Strong copywriting skills with the ability to fact-check claims and edit out generic AI-sounding phrasing. • Understanding of the IT market and outsourcing/service delivery models. • Upper-Intermediate to Advanced English Level (B2-C1).
Preferred Tools & Platforms: • Cold Email Platforms: Instantly, Salesforge, Smartlead, Lemlist. • Email Validation & Deliverability: ZeroBounce, NeverBounce, Google Postmaster Tools, MXToolbox. • Data Enrichment & Prospecting: Apollo.io, Hunter.io, Snov.io, Clay. • Design: Canva, Figma, or similar tools. • AI Content Tools: ChatGPT, Claude, or similar. • CMS: Experience with custom CMS is a plus. • Task Management: Trello, Jira. • Analytics: Google Analytics, LinkedIn Analytics, Google Sheets/Excel. • CRM: HubSpot (basic knowledge).
Your Responsibilities: • Set up sending domains, mailboxes, and SPF/DKIM/DMARC records; manage inbox warm-up, sender reputation, blacklists, and spam rate. • Validate, clean, and segment email databases; source and enrich accurate corporate contacts. • Write and personalize email sequences, launch campaigns, run A/B tests, and process replies/auto-replies. • Create posts, carousels, and infographics on relevant industry trends for multiple expert accounts without duplicating content. • Track email metrics (reply rate, positive reply rate, bounce rate) and LinkedIn metrics (impressions, engagement rate, follower growth), adjust content based on data, and deliver monthly reports.
Will be a plus: • Exposure to HealthTech, InsurTech, or FinTech niches.
