We are looking for a Retention Lead to join an international iGaming product.
Key Responsibilities: * Develop and implement the product’s retention strategy; * Lead the CRM team by setting tasks, building effective processes, and ensuring high-quality execution; * Build the department roadmap and define key priorities; * Develop customer segmentation and communication strategies across different stages of the customer lifecycle; * Plan and launch automated and manual Email, Push, and SMS campaigns; * Develop trigger-based journeys, as well as welcome, retention, and reactivation mechanics; * Analyze customer behavior and the performance of CRM activities; * Generate and test hypotheses aimed at improving retention, repeat deposits, engagement, and LTV; * Conduct A/B tests and evaluate the impact of changes on key business metrics; * Collaborate with Product, Analytics, Bonus, and Marketing teams; * Monitor the market and implement relevant CRM best practices.
What We Are Looking For: * 4+ years of experience in Retention within the iGaming industry; * Experience managing a team or independently developing a CRM function; * Strong hands-on experience with Customer.io; * Experience working with the SoftSwiss platform; * Experience launching Email, Push, and SMS campaigns; * Ability to build customer segmentation, automated journeys, and complex communication scenarios; * Strong understanding of key CRM and retention metrics; * Experience with A/B testing and business hypothesis validation; * Strong analytical thinking and the ability to make data-driven decisions; * Basic knowledge of HTML; * Confident written English;
What You Will Get: * Remote-First Comfort & Flexibility. Stay productive and connected — no matter where you are. Participate in virtual meetings, collaborate seamlessly online. Enjoy the freedom of remote work without losing the feeling of being part of a close-knit, engaged team. * Monthly Well-being Budget — Fully Sponsored. Every month, we provide a company-paid allowance for your physical and mental wellness: sports, fitness memberships, online/offline courses, massage, spa, creative hobbies — whatever keeps you energized. * Time Off — 100% Paid.We offer 20 working days of paid vacation, 10 fully paid sick leave days, and all public holidays in your country — so you can truly rest and recharge. * Life Happens — We’ve Got You. We offer 3 additional paid days off per year for significant life events: birth of a child, your wedding, or the loss of a close family member. These days are fully paid by the company — because you come first. * Referral Bonus Program.Know someone who’d be a great fit? Refer and earn! We offer generous cash bonuses for successful hires you bring into the team. * Celebrations — Backed by Bonuses. On your birthday, you’ll receive €100 (probation) or €200 (post-probation) — plus a delicious office celebration, all covered by us. On your work anniversaries, enjoy personalized gifts and growing monetary rewards — the longer you stay, the more we celebrate. * Impactful Work in the iGaming Industry.Work on innovative iGaming projects that blend creativity with top-tier tech. You’ll join a team of specialists passionate about sharing knowledge and pushing boundaries. * Learning & Development— Company-Funded. We believe in growth.
