We are looking for an experienced Growth Marketing Manager who can take ownership of customer acquisition and growth channels.
Responsibilities: * Develop and execute a growth marketing strategy focused on customer acquisition and scaling growth channels. * Identify, test, and launch new acquisition channels and growth opportunities. * Develop SEO initiatives and identify opportunities to increase organic traffic. * Analyze and optimize performance marketing activities (paid campaigns, traffic acquisition, conversion rates). * Work with marketing analytics: analyze traffic sources, funnels, user behavior, and channel performance. * Manage influencer marketing activities and collaborate with opinion leaders to develop new promotion channels. * Develop PR initiatives and external partnership marketing activities. * Organize and coordinate company participation in relevant industry conferences, exhibitions, and professional events. * Identify networking opportunities, build industry relationships, and represent the company at relevant events. * Develop affiliate marketing channels, work with CPA networks, and manage partnership programs. * Identify growth opportunities within fintech, Web3, crypto, and other technology-driven industries. * Build and implement marketing automation processes to improve efficiency and scalability. * Establish tracking and reporting processes to measure marketing performance and support data-driven decisions. * Continuously test growth hypotheses, analyze results, and scale successful marketing channels. * Collaborate with business, product, sales, and other teams to achieve company growth objectives.
Requirements: * Proven experience in Growth Marketing, Performance Marketing, Digital Marketing, or a similar role. * Strong understanding of SEO fundamentals and organic growth strategies. * Hands-on experience with paid acquisition channels and performance advertising. * Understanding of marketing analytics, funnels, attribution, and conversion optimization. * Experience working with influencers, PR, and partnership channels. * Experience with affiliate marketing, CPA networks, or traffic arbitrage is a strong advantage. * Ability to work with data and make decisions based on measurable results.
