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Описание: |
Hello, we are looking for a Performance Marketing Manager for our products in the eSports industry with experience in Google Ads and TikTok Ads, managing $100k+ monthly budgets across multiple GEOs. Experience in Gambling, Betting, Crypto, Gaming, or other regulated/high-risk verticals is highly preferred.
Location: remotely.
Requirements:
* Commercial work experience — 3+ years
* Experience as a hands-on PPC specialist — 3+ years.
* Google Ads — 3+ years
* TikTok Ads — 3+ years
* GA4 + GTM
* Proven experience in Gambling / Betting / Crypto / Gaming
* Confident working with TT Ads, Google Ads, and other PPC advertising platforms, understanding their advertising policies.
* Experience setting up tracking and end-to-end analytics
* Experience working with various GEOs.
* Fluent knowledge of funnel metrics: FTD, CPA, conversion to deposit, retention, CTR, CPC.
* Analytical mindset, independence, and the ability to multitask.
* Level of English — Intermediate
Responsibilities:
* Set up and manage advertising campaigns in TT Ads, Google Ads, and other PPC advertising platforms.
* Research and segment audiences.
* Collect semantic keywords, analyze negative keywords, and differentiate between brand and non-brand traffic.
* Test creatives and formats, and provide recommendations for landing pages and content funnels.
* Set up tracking and end-to-end analytics: UTM, Click ID, GA4, GTM, Meta/TT Pixel.
* Check compliance and adherence to platform rules for each GEO, minimizing the risk of ad bans and rejections.
* Optimize campaigns using key metrics.
* Prepare weekly/monthly reports.
Must have:
* Hands-on PPC Specialist experience
* Strong TikTok Ads and Google Ads expertise.
* Budgets of 100k+ USD/month.
* Gambling / Betting / Crypto / Gaming experience.
* GA4 + GTM.
* Working with multiple GEOs.
* Understanding of FTD, CPA, and Retention.
What we could offer:
* 24 days of paid leave per year.
* 100% paid sick leave.
* Fixed rate + KPI 100-200%
* Full-time remote.
* Long-term collaboration.
* Sustainable business.
* Game and entertainment development company.
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