|
Описание: |
Location: Remote (Ukraine / worldwide)
Company: Claspo — Ukrainian MarTech SaaS
Reports to: CEO
Growth target: $70K MRR
ABOUT CLASPO
Claspo is a pop-up builder that helps e-commerce and growth teams turn existing site traffic into more opt-ins, sales, and revenue.
We are a Ukrainian MarTech SaaS operating globally since 2022. Our users get better results thanks to a library of 1,000+ CRO-ready templates, gamified widgets (spin wheels, scratch cards, gift boxes), smart targeting, and native Shopify integrations — including dynamic, single-use promo codes.
Our priority market is Shopify DTC brands with 50K—1M monthly visitors. We compete in a crowded pop-up/CRO space (OptiMonk, Wisepops, Privy, and others) and win on gamification depth, design quality, and conversion outcomes.
Learn more: claspo.io
WHY THIS ROLE MATTERS NOW
This is a pivotal moment to join Claspo. We have product-market fit, an established marketing team, and a clear growth target: scaling MRR to $70K.
You will own the full marketing strategy and execution — not as a distant strategist, but as a hands-on leader who builds systems, holds the team accountable, and drives measurable revenue growth.
You’ll inherit active acquisition channels, an established marketing team, and a product with paying customers worldwide. The challenge is not to start from zero, but to build a scalable growth system.
WHAT YOU WILL OWN
Revenue growth
* Define and deliver the path to $70K MRR
* Own contribution to pipeline, trials, activations, and paid conversions
* Model, forecast, and optimize the full marketing funnel — from awareness to revenue
* Continuously reduce CAC while improving conversion across the funnel
Channel strategy and execution
You will lead and optimize our current growth channels:
* Brand — Reddit, LinkedIn, Shopify/Klaviyo communities. Build visibility, trust, and brand-led demand.
* Partnerships — Agencies, affiliates, media partners. Scalable co-marketing and referral revenue.
* Marketplaces — Shopify App Store and other distribution platforms.
* SEO — Organic acquisition, content, and LLM/AI visibility.
* PPC — Paid search and performance campaigns with clear ROI.
You will scale what works, stop what doesn’t, and test new channels when the data supports it.
Brand among Shopify merchants
* Make Claspo a recognized, trusted brand in the Shopify ecosystem
* Build presence where merchants actually ask for recommendations — Reddit threads, community forums, partner channels, and review sites
* Turn brand visibility into measurable engagement: signups, trials, and marketplace installs
Team leadership and operations
* Lead the marketing team to hit both growth and operational targets
* Set clear KPIs, run weekly/monthly/quarterly reporting for the executive team
* Build processes so the team executes consistently — not heroically
* Hire, develop, and retain high-performing marketers as we scale
* Manage marketing budget with full transparency and accountability
Cross-functional growth
* Work closely with the Founder, Product team, Sales, and Customer Success to influence both go-to-market strategy and product direction
* Optimize website, landing pages, and conversion paths (CR, messaging, UX)
* Align marketing with the product roadmap and contribute to product growth initiatives
WHAT WE’RE LOOKING FOR
Must have:
* 5+ years in marketing, including 3+ years in a leadership role (Head of Marketing, VP Marketing, or CMO)
* Proven track record of scaling ARR/MRR in B2B SaaS — ideally MarTech, ecommerce tools, or CRO products
* Hands-on experience with our core channels: SEO, PPC, partnerships, community/brand marketing, and app marketplaces
* Exceptional data and analytics skills — funnel modeling, attribution, dashboards, and ROI reporting
* Experience building and leading teams that deliver on measurable targets
* Excellent English (C1+) — you will write, present, and communicate with a global audience daily
* Comfort in a fast-paced, ambiguous scale-up environment — pragmatic, direct, low bureaucracy
* Strong experience using AI tools to improve productivity, experimentation, analytics, content, and marketing operations
Strong plus:
* Experience growing a brand through Reddit, LinkedIn, and community-led marketing
* Strong Shopify ecosystem knowledge — how merchants discover, evaluate, and buy apps
* Background in pop-up/CRO, email marketing, or ecommerce retention tools
* Experience with agency and affiliate partnership programs
* Shopify App Store optimization and marketplace growth
* SQL, Looker/Data Studio, or similar analytics tooling
* Understanding of LLM/AI search visibility and modern SEO beyond traditional rankings
WHAT SUCCESS LOOKS LIKE IN 12 MONTHS
* MRR trajectory clearly on path to $70K
* Marketing team consistently hits quarterly KPIs
* Claspo is mentioned and recommended in the target Shopify/ecommerce communities
* Channel mix is optimized — each channel has a clear ROI and owner
* The executive team has transparent, reliable marketing reporting
* Strong brand recognition among Shopify DTC merchants in our ICP (50K—1M monthly traffic)
WHAT WE OFFER
* Direct impact on a global SaaS product with real users and international customers
* Report to the Founder & CEO — short decision lines, real ownership
* A marketing team already in place (Content team, SEO, PPC, template team, design, lifecycle) — your job is to lead, focus, and scale
* Freedom to build the strategy and stack the team you need
* Flexible schedule (40 hours/week), fully remote
* 18 paid vacation days (don’t expire)
* Paid sick leave
* 50% compensation for professional training and English courses
* A team that values initiative, speed, and results over process theater
If you’re excited about building a category-recognized brand, scaling a global SaaS product, and turning marketing into a predictable growth engine, we’d love to hear from you.
Відгукнутись на вакансію |
