We are looking for an experienced SEO Specialist to launch and scale a content-driven iGaming project — an expert hub focused on casino games and gaming ecosystems. The primary goal is to drive high-quality traffic and convert it into leads for casino brands.
This is not a classic review-based SEO role. The focus is on building a structured, content-led SEO product, including pages around games, mechanics, formats, long-tail keyword clusters, and expert-level content. HOW YOU WILL MAKE AN IMPACT: * Launch the project from scratch, including defining and executing the SEO strategy * Collect, expand, and cluster semantic core across games, mechanics, and related user intents * Design and develop site structure: categories, sections, and landing pages * Build SEO logic for different page types * Develop and optimize internal linking structure * Identify growth opportunities through new keyword clusters and page formats * Work closely with content: * Prepare detailed briefs for writers * Use AI tools where applicable for content generation * Review, edit, and optimize content for SEO and search intent * Improve structure and performance of existing pages * Conduct basic SEO audits and create tasks for developers * Monitor and control implementation of SEO improvements * Optimize conversion from traffic to casino brand leads * Perform competitor analysis and identify best practices * Build and manage backlink profile using various strategies (white/grey/black hat) * Implement optimizations to improve visibility in LLM-based search results
WHAT WILL HELP YOU SUCCEED IN THE ROLE: * 2–3+ years of SEO experience, including at least 1.5 years in iGaming / betting * Proven experience with content-driven SEO projects * Strong understanding of site structure, content optimization, and meta data * Hands-on experience with On-Page and Off-Page SEO (including grey/white/black hat techniques) * Advanced use of tools such as Google Search Console, Ahrefs / Semrush, Screaming Frog, and analytics platforms * Understanding of building SEO strategies beyond traditional review sites, satellites, and cross-brand approaches — focusing on expert content hubs
HOW WE WILL KEEP YOU SMILING: * Flexible working hours and a remote work setup, so you can plan work around your life and not your life around work! * Unlimited vacation days and paid sick leave—because your rest matters. * A competitive compensation that truly reflects your skills and expertise. * Employee referral bonus and gifts to celebrate your special occasions. * 50% financial support for learning expenses to supercharge your professional growth! * A positive atmosphere where you always feel respected and truly belong. * Inspirational team-building activities that turn colleagues into best friends. * Wellness benefits: We’ll support your sports passions, from yoga classes to gym memberships. * Co-working space reimbursement to save your nerves from always working from home :)
