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About the Role
We are looking for a Senior User Acquisition Manager to own and scale Bing (Microsoft Advertising) as a performance channel for one of our core D2C subscription products. The channel is live today, but current volumes are below what we believe Bing can deliver — you will be fully responsible for changing that: strategy, budget, campaign structures, and consistent, high-ROI growth, driving subscriptions through web funnels.
This is a hands-on role suited for someone who has already run Bing at six-figure monthly spend and knows how to scale search volume profitably. You are expected to make independent, data-driven decisions, present a clear weekly channel strategy, and deliver consistent, predictable growth. The bar is high and so is the upside — performance here is directly and significantly rewarded, and strong operators take on bigger scope fast.
Responsibilities
Channel Ownership & Performance
* Own and optimise the Microsoft Advertising account end to end — structure, bidding, budget allocation, scaling
* Grow channel volume well beyond current levels while maintaining efficient CPA and positive ROI
* Prepare and present a clear weekly channel strategy with results and next steps
Search Strategy & Expansion
* Design and refine campaign structures, keyword strategies, and bidding approaches
* Test and scale campaign types beyond core search, including Microsoft Audience
* Network
* Expand into new geos and segments based on performance data
Creative & Messaging Collaboration
* Work closely with the creative team on ad copy and assets for search and audience placements
* Test new angles and messaging strategies, scaling what performs
* Provide data-driven feedback to guide copy and creative direction
Analytics & Data
* Build custom performance models, analyses, and reporting in Excel, Tableau, and Mixpanel
* Develop growth plans based on CPA, ROI, and ARPU cohort data with the data team
Qualifications Must-Have Experience
* 3+ years of hands-on paid search experience, with Bing (Microsoft Advertising) as a channel you have owned
* Experience managing six-figure monthly ad spend on Bing specifically, with clear ROI accountability
* Proven track record scaling Bing volumes profitably — growing the channel, not just maintaining it
* Experience driving subscriptions through web funnels (web-to-web) for D2C products (optional)
* Deep Microsoft Advertising platform knowledge: account structures, keyword strategy, bidding, and audience targeting
* Multi-GEO experience running and scaling search campaigns across multiple countries
* Advanced Excel skills plus proficiency in Tableau and Mixpanel — you build your own performance models and frameworks
Operating Attributes
* Autonomous and proactive — takes full ownership of the channel and operates with minimal oversight
* Highly analytical — every scaling and kill decision is grounded in data, not intuition alone
* Growth-oriented — focused on finding the volume the channel is not delivering today
* Fast under load — runs multiple campaigns, tests, and reporting streams in parallel without letting quality slip
* Clear, direct communicator — presents insights, results, and recommendations to stakeholders
What’s Offered
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* Remote work environment (work from anywhere)
* Competitive compensation — details shared during interview
* Performance-based bonuses — exceptional results are significantly rewarded
* Company-provided MacBook (if needed)
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