The Marketing Cloud Developer is responsible for designing, developing, and optimizing marketing automation solutions on Salesforce Marketing Cloud (Engagement, Account Engagement, Next etc.).
This role combines hands-on development (AMPscript, SQL, APIs) with strong knowledge of customer journeys, data models, and integrations. The developer works closely with Consultants, Business Analysts, and Marketing stakeholders to deliver personalized, data-driven customer engagement solutions across multiple channels.
The role ensures scalable, high-performing, and compliant implementations aligned with best practices in data management, deliverability, and automation.
Responsibilities: * Develop Marketing Cloud Solutions: Build and maintain solutions using AMPscript, SQL, Server-Side JavaScript (SSJS), Marketing Cloud Engagement tools or Marketing Cloud Next tools. * Implement Customer Journeys: Design and configure Journeys, Automations, and triggered communications to support marketing use cases, Marketing flows. * Manage Data & Segmentation: Design data models (Data Extensions, Data Cloud Segments), implement segmentation logic, and ensure data quality. * Integrate Systems: Develop and maintain integrations between Marketing Cloud and external systems (CRM, CDP, websites, third-party tools) using APIs and middleware. * Personalization & Dynamic Content: Implement personalized messaging using AMPscript and dynamic content blocks. * Ensure Code Quality and Best Practices: Follow best practices for performance, security, scalability, and email deliverability. * Automate Marketing Processes: Build automations for data imports, transformations, campaign execution, and reporting. * Debug and Troubleshoot: Identify and resolve issues in campaigns, journeys, data flows, and integrations. * Collaborate with Cross-Functional Teams: Work closely with Consultants, Architects, QA engineers, and Marketing teams. * Testing and QA Support: Ensure proper testing of campaigns, personalization logic, and journeys before deployment. * Support Deployment and Release Management: Manage releases and changes across environments. * Stay Current: Continuously learn new features and updates within Salesforce Marketing Cloud.
Requirements: * 2–4 years of hands-on experience with Salesforce Marketing Cloud or similar marketing automation platforms. * Strong knowledge of AMPscript, SQL, and basic Server-Side JavaScript (SSJS). * Knowledge of Marketing Cloud Personalization, Marketing Cloud Next going to be beneficial. * Experience with Journey Builder, Automation Studio, Email Studio, and Contact Builder. * Understanding of data modeling in Marketing Cloud (Data Extensions, relationships, segmentation). * Experience with integrations using REST / SOAP APIs. * Familiarity with Git or version control (nice to have). * Experience working in Agile / Scrum teams. * Strong analytical and problem-solving skills. * English level B2—C1. * Client-facing experience, including participation in workshops, campaign discussions, or stakeholder communication.
Certifications: * Salesforce Marketing Cloud Email Specialist. * Salesforce Marketing Cloud Developer. * Additional Marketing Cloud certifications are a plus.
Marketing Cloud Expertise: * Email Development: HTML/CSS for emails, AMPscript personalization. * Journey Builder: Multi-step customer journeys and triggered communications. * Automation Studio: Data imports, queries, automation workflows. * Data Management: Data Extensions, segmentation, audience targeting. * Personalization: Dynamic content, scripting, customer-specific messaging. * Integrations: CRM (Salesforce Core), APIs, external data sources. * Deliverability: Email best practices, compliance (GDPR, CAN-SPAM), subscriber management. * Marketing Cloud Next platform, Data Cloud, Identity resolution, Flow automations.
What we offer: * Working in a fast-paced team and company; * Opportunities for career growth; * Social Package; * Possibilities to attend business conferences; * Friendly atmosphere and professional team; * Competitive remuneration and regular performance reviews; * Great opportunities for professional and career growth; * Flexible working schedule and a hybrid work model; * Exciting corporate events.
