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Описание: |
Creative Marketing Manager
We’re not looking for a typical production manager.
We’re looking for someone who sees meaning where others see just creatives.
This role is about generating ideas, crafting messages, and building creatives that don’t just look good — they capture attention, connect, and convert.
What you’ll do:
* Generate ideas for marketing creatives (videos, banners, UGC, stories)
* Work with messaging: shape clear, powerful concepts tailored to the target audience
* Write copy for ads (hooks, offers, scripts, captions)
* Turn marketing tasks into strong creative concepts
* Collaborate closely with designers and video editors to bring ideas to life
* Brief creatives clearly (visual direction, angles, messaging)
* Review and improve outputs to ensure they match the idea and performance goals
* Analyze what works and scale winning ideas
* Work with marketing, sales, and CRO teams
* Use AI tools to generate ideas, angles, and copy
This role is for you if you:
* Can generate a high volume of ideas, not wait for inspiration
* Understand that copywriting = revenue, not just text
* Can clearly communicate your ideas to designers and editors
* Know how to translate an idea into a visual and video execution
* Give precise, structured feedback instead of “make it better”
* Understand the difference between “looks good” and “performs well”
* Think in terms of customer psychology (pain points, desires, triggers)
* Enjoy testing, iterating, and improving constantly
What matters most:
* Strong copywriting (hooks, offers, structure)
* Idea generation and concept thinking
* Ability to work effectively with designers and editors
* Clear briefing and feedback skills
* Understanding of performance marketing (CTR, CPL, etc.)
* Structured thinking: from idea → execution → result
About the role:
* You’ll be responsible for creatives that directly impact key metrics (CTR, CPL, conversions)
* Full cycle: idea → copy → production → analysis → iteration
* Work across formats: video, static, UGC, AI-generated creatives
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