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Описание: |
Kolo is a fast-scaling crypto fintech, processing $20M+ in monthly volume and growing 10x year-over-year. We rank in the global top 5 on Dune by on-chain card volume, with B2B clients including 5 unicorns .
We’re building the settlement layer between crypto and the real economy — enabling business cards, multi-currency payouts across 40+ countries, and the API that will power autonomous AI agents spending stablecoins at fiat-only merchants.
Team: 40 people. AI-first culture. High ownership, fast execution
We are looking for a Technical Marketing Manager
1. SEO/GEO
Owner of the SEO/GEO infrastructure within the Streamlit app (where SEO/GEO and shill automation are managed).
* Technical audits and code-level improvements (via Claude Code)
* Page and content review: relevance, consolidation, removal of redundant content
* Execution backlog: creation, proofreading, and publishing of posts
* GEO for AI search (ChatGPT, Perplexity, AI Overviews) + mention tracking
* Reporting with actionable insights
2. Paid Ads Infrastructure
* Audit of legacy setup from Hex, redesign of the pipeline with automation (agent via Claude Code CLI)
* Hypothesis testing, A/B testing, control of creatives and audiences
* Budget, ROAS, CAC — tracked weekly
3. Creatives & UGC
* Writing briefs for designers, oversight, and iterations
* Higgsfield — generation of reference videos/statics, testing visual angles
* Influencer platforms (Collabstr, AI Influencers, etc.): sourcing UGC, placements, tracking
* Library of winning creatives, targeting by CPM/CPI/engagement, scaling or cutting
4. Triggered Campaigns
* Maintaining retention flows for drop-offs in the funnel (pending payment, KYC, etc.)
* Segmentation via Hex (SQL), campaigns in Telegram and email
* A/B testing for copy/timing, recovery rate metrics
5. Shill
* Monitoring every 2–3 days, adapting keyword search
* Full review of AI-generated comments — removing AI markers, fact-checking
* Identifying further automation opportunities
6. Competitors
Weekly: analyze competitors’ activities across ads, SEO, creatives, UGC, partnerships, etc. — generate hypotheses and compile summaries
7. Ambassador Program (ambassadors.kolo.xyz)
* Performance tracking, iteration using Claude — Git — Vercel — Supabase stack
* Adapting to dynamic business needs (e.g. boosting referral programs)
Cross-functional Requirements
* Skills: understanding of basic SQL (Hex), Git/GitHub, Streamlit/Next.js (at the level of making edits), Claude Code, AI tools, experience optimizing such infrastructures and ensuring security
* Creative judgment: ability to distinguish strong creatives from weak ones and provide clear feedback (incl. to Claude)
* Autonomy: ability to make independent decisions within the scope of responsibilities
* Unified weekly dashboard across all направления (SEO, ads, retention, shill, UGC) + process runbooks
* Compliance awareness: understanding risks related to Meta, Google, Telegram in crypto marketing
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