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Описание: |
You will own and drive the global marketing strategy across SEO, Retargeting (DSP), and SMM, ensuring scalable growth and maximum ROI across multiple GEOs.
Responsibilities:
* Define and execute full-funnel marketing strategy across SEO, Retargeting, and SMM
* Build, structure, and scale marketing teams
* Own KPI framework (ROI, LTV, CPA) and drive channel performance
* Manage and optimize media buying, retargeting campaigns, and traffic sources
* Oversee SEO strategy (technical, content, link-building)
* Lead SMM with a focus on performance and conversion
* Establish reporting systems and analyze funnel performance
* Own budget allocation and optimize for maximum ROI
* Collaborate with Product, CRM, and Affiliate teams
Requirements:
* 5+ years in performance marketing (mandatory: iGaming / betting / gambling)
* 2+ years in leadership roles (Head / Lead level)
* Experience managing SEO, Retargeting / DSP, and SMM channels
* Experience building and scaling marketing teams
* Strong expertise in:
* SEO
* Performance marketing / media buying (CPA, ROAS, LTV)
* Retargeting / DSP
* SMM (performance-focused)
* Data-driven approach:
* KPI management (ROI, LTV, CPA)
* Reporting and funnel analysis
* Experience managing and allocating marketing budgets
* Fluent English (spoken and written)
What we offer:
* Competitive salary. Performance-based bonuses tied to ROI and growth KPIs.
* 21 paid vacation days, 25 sick days, and 3 personal days per year.
* $600 annual L&D budget for courses, conferences, or mentorship.
* Business trips to our Cyprus HQ and international industry events.
* Team culture: regular offsites, team buildings, and company events.
* Transparent processes, no micromanagement — full ownership of your results.
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