You will own and drive the global marketing strategy across SEO, Retargeting (DSP), and SMM, ensuring scalable growth and maximum ROI across multiple GEOs.
Responsibilities: * Define and execute full-funnel marketing strategy across SEO, Retargeting, and SMM * Build, structure, and scale marketing teams * Own KPI framework (ROI, LTV, CPA) and drive channel performance * Manage and optimize media buying, retargeting campaigns, and traffic sources * Oversee SEO strategy (technical, content, link-building) * Lead SMM with a focus on performance and conversion * Establish reporting systems and analyze funnel performance * Own budget allocation and optimize for maximum ROI * Collaborate with Product, CRM, and Affiliate teams
Requirements: * 5+ years in performance marketing (mandatory: iGaming / betting / gambling) * 2+ years in leadership roles (Head / Lead level) * Experience managing SEO, Retargeting / DSP, and SMM channels * Experience building and scaling marketing teams * Strong expertise in: * SEO * Performance marketing / media buying (CPA, ROAS, LTV) * Retargeting / DSP * SMM (performance-focused) * Data-driven approach: * KPI management (ROI, LTV, CPA) * Reporting and funnel analysis * Experience managing and allocating marketing budgets * Fluent English (spoken and written)
What we offer: * Competitive salary. Performance-based bonuses tied to ROI and growth KPIs. * 21 paid vacation days, 25 sick days, and 3 personal days per year. * $600 annual L&D budget for courses, conferences, or mentorship. * Business trips to our Cyprus HQ and international industry events. * Team culture: regular offsites, team buildings, and company events. * Transparent processes, no micromanagement — full ownership of your results.
