We are looking for a Growth Marketing Manager for a product-focused AI/tech company developing SaaS and B2C products for the US market.
This role combines strategy, analytics, performance marketing, and hands-on execution. The main focus is building marketing processes, scaling existing channels, and driving inbound lead generation. Responsibilities * Develop and execute marketing strategy for the company’s products * Optimize marketing funnels: acquisition, conversion, retention * Analyze traffic sources, marketing metrics, and identify growth opportunities * Coordinate and improve existing marketing channels: SEO, PPC, and LinkedIn Ads * Manage and grow the company’s social media presence across TikTok, Instagram, and Facebook, including content planning and creative production * Run A/B tests and validate marketing hypotheses * Improve and develop marketing analytics processes * Use AI tools for content generation, automation, analytics, and testing * Coordinate SEO and PPC specialists * Drive inbound lead generation and pipeline growth * Communicate with international clients and partners when needed
Requirements * 3+ years of experience in marketing/performance marketing * Commercial marketing experience in IT companies is required * Strong understanding of digital marketing channels: SEO, PPC, SMM * Practical experience with marketing analytics and performance metrics * Understanding of metrics: CAC, CPA, LTV, ROI/ROMI, Conversion Rate, CTR, CPC, ARPU, Retention Rate, Churn Rate * Hands-on experience managing social media * Experience coordinating a team or contractors * Strong analytical mindset and ability to make data-driven decisions * Experience using AI tools in day-to-day marketing workflows * English level: Upper-Intermediate (B2) or higher
Nice to Have * Experience marketing SaaS or tech products on the US market * Experience building marketing processes from scratch * Ability to turn complex technical topics into clear marketing content
What We Offer * Full-time remote format * Competitive salary based on experience and skills * Direct impact on marketing and business growth * High level of ownership and autonomy * Opportunity to build marketing processes and influence growth strategy * Fast decision-making and ability to test ideas quickly * Work with technology-driven products focused on international markets * A team open to new ideas, experimentation, and growth mindset
Please send your CV and a short overview of your relevant experience in IT/product marketing.
