Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.
The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Olena Zarubina, Marketing Lead at Headway Inc, we’re looking for an experienced Creative Marketing Specialist to join our team of superstars transforming the EdTech industry. The product you will be working with: Join our new R&D product and push creative boundaries: build new formats, test quickly, learn from real data, and launch worldwide. Curious, decisive, and brave? Let’s talk.
Our cross-functional team is engaged in the development of a new initiative within the Headway Inc ecosystem. As a marketing team, we work across the full marketing funnel: from positioning and messaging to acquisition, retention, and monetization — running rapid experiments, scaling winning channels, and using real data to shape the product’s long-term growth strategy. This job is perfect for you if you want to: * Be part of a cross-functional team where your ideas shape not only marketing campaigns, but also product positioning, messaging, and user experience. * Generate bold creative concepts and turn them into experiments — testing formats and narratives to see what truly resonates. * Combine creativity with data — analyzing performance, drawing insights, and scaling ideas that work.
What will you do: * Generate creative hypotheses based on user research, market trends, and performance data. * Develop concepts and scripts for video, static, and interactive creatives. * Prepare clear briefs for designers and actors/UGC creators to execute efficiently. * Analyze test results (A/B & experiments), extract insights, and iterate on the approach. * Stay on top of trends across social platforms, the advertising industry, and broader culture. * Participate in workshops and brainstorms with team leads and cross-functional partners. * Document experiments (what worked/what didn’t).
What do you need to join us: * 1+ year of experience in performance marketing (SMM, Content Producer, UGC Creator, Creative Marketing Specialist, Creative Producer). * Solid grasp of performance marketing fundamentals and the role creative plays in driving results. * Idea generation mindset: produce unconventional ideas and frame them as testable hypotheses. * Structured, systematic work style with strong organization and follow-through. * Analytical thinking: comfortable with marketing metrics, experimentation, and large data sets. * Critical evaluation skills: assess concepts, identify potential, and improve them based on data. * English level B2 or higher. * Alignment with the values of our team (SELECT).
What do we offer: * Work within an ambitious team on a socially impactful education product. * An office with a reliable shelter, generators, satellite internet, and other amenities. Access to our corporate knowledge base and professional communities. * Personal development plan. Compensation for English language learning, external training, and courses. * Medical insurance and full sick leave compensation. Company doctor and massage in the office. * Sports activities: running, yoga, boxing, and more. * Corporate holidays: we go on a week-long holiday to rest and recharge twice a year. * Supporting initiatives that help Ukraine. Find out more about our projects here.
Working schedule This is a full-time position with a hybrid remote option. It means that you can decide for yourself whether you want to work from the office, remotely, or combine these options.
