MacPaw is a software company that develops and distributes software for macOS and iOS. Today, we have 20 million active users across all our products, and every 5th Mac on Earth has our product installed.
At MacPaw, we believe humans and technology can reach their greatest potential together.
We gather open-minded people who support each other and aspire to change the world around us, making millions of people’s lives easier with technology.
Our flagship products include CleanMyMac, Setapp, ClearVPN, Moonlock, and more. Now, we’re stepping into an important new stage: launching a product ecosystem with a new AI Mac Assistant — Eney.
We’re looking for a Content Marketing Lead to take ownership of content marketing for CleanMyMac.
You’ll be responsible for defining and executing the content strategy, leading a cross-functional team, and ensuring content delivers measurable impact on product growth and business performance.
In this role, you will: * Lead and manage a cross-functional content team consisting of SEO specialists, copywriters and content writers, email and retention marketers, and designers. * Own the content marketing strategy for CleanMyMac, ensuring alignment with product goals and business priorities. * Review and evolve the existing content strategy to drive sustainable traffic and revenue growth. * Coordinate content creation, distribution, and optimization across multiple channels and formats. * Ensure content is optimized for search, AI-driven discovery, and LLM/AIO visibility. * Track content performance and use data-driven insights to continuously improve results across the funnel.
Skills you’ll need to bring: * 3+ years of experience in Content or Product Marketing for SaaS or digital products on Tier-1 markets. * Proven experience building and owning a content marketing strategy tied to business outcomes. * A strong track record of creating content that drives traffic, engagement, and conversions. * Solid understanding of SEO fundamentals (keyword research, search intent, on-page optimization, content clusters). * Hands-on experience with SEO and AI-powered content tools, including optimization for LLM bots and AIO. * Strong analytical mindset and ability to use data to improve content performance. * Experience leading cross-functional teams. * Ownership, accountability, and the ability to manage multiple priorities in a fast-moving environment. * At least an Upper-Intermediate level of English and fluent Ukrainian.
As a plus: * Experience with website CRO. * Experience with video, podcast, or webinar content.
What we offer: * We are a Ukrainian company, and we stand with Ukraine against the russian aggression We maintain workplaces for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. Here, you can also read about the MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible. * We are committed to our veterans Our Veteran Career and Empowerment Program is designed to ensure our veterans and active military personnel receive the recognition, support, and opportunities they deserve. * Hybrid work model Whether to work remotely or at the hub is entirely up to you. If you decide to mix it, our Kyiv office, which works as a coworking space, is open around the clock. The office is supplied with UPS and Starlink for an uninterrupted work process. * Your health always comes first We guarantee medical insurance starting on your first working month. For those abroad, you can receive a yearly Medical insurance allowance as compensation for managing your medical expenses. * Flexible working hours You can choose a schedule that is comfortable for you. No one here tracks your clock in/out because MacPaw is built on trust and cooperation. * Space to grow both professionally and personally Education opportunities to grow both hard and soft skills, annual development reviews, and internal community. * Teams we are proud of We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback. * Office designed for people (and pets) Our office has it all: a spacious workplace with enough room for sitting up, lying down, and running around; a gym for recreation; cozy kitchens; a sleeping/meditation room; and a terrace with a view where we throw summer parties. Also, we have two cats living in the office, and you are welcome to bring your pets to the office (we have separate floors for cats and dogs). * Time-off policy that covers life’s needs Convenient personal time-off policy to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw. * Join social initiatives with MacPawCares MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in to make the world a better place. * We’re an equal-opportunity employer. Here is a safe place for applicants of all backgrounds We are hiring talented humans. Meaning with all our variety of backgrounds and identities, including service members and veterans, women, members of the LGBTQIA+ community, individuals with disabilities, and other often underrepresented groups. MacPaw does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. * ome benefits are under development, and new adjustments are possible.
