|
Описание: |
About the Company
CAS.AI is an all-in-one mobile game monetization and publishing platform that helps developers and studios scale their apps and maximize ad revenue. The company combines advanced ad mediation technology with full-cycle publishing, enabling partners to optimize user acquisition, improve performance metrics, and grow sustainably.
Trusted by hundreds of studios worldwide, CAS.AI powers thousands of apps and supports millions of active users, providing data-driven tools, transparent analytics, and hands-on expertise to accelerate growth in the competitive mobile ecosystem.
Technical Product Owner (Ad Monetization / SDK & Mediation)Tasks:
* Own and develop the roadmap for SDK and server-side ad mediation platform (rewarded, interstitial, native, banner formats)
* Manage integration and certification of new ad networks (AppLovin, Meta, Google, Mintegral, Unity Ads, etc.)
* Drive development of real-time decisioning systems: real-time bidding (RTB), unified auction, server-side mediation
* Define requirements for backend systems and data pipelines to ensure scalability and performance
* Manage monetization performance metrics (ARPDAU, eCPM, fill rate, latency, crash rate)
* Design and run A/B tests to validate product changes and optimization strategies
* Oversee full lifecycle of ad network integrations and ensure compatibility with privacy frameworks (ATT, GDPR, COPPA)
* Work on publisher-facing tools: dashboards, ad network configuration (waterfall), and reporting systems
Requirements:
* Strong understanding of mobile SDKs and APIs
* Knowledge of ad monetization mechanics: waterfall, header bidding / in-app bidding, unified auction, first-price vs second-price models
* Experience with DSP/SSP/ad networks ecosystem and mobile advertising economics
* Understanding of real-time bidding systems, latency constraints, and fallback strategies
* Experience working with product analytics and monetization metrics (ARPDAU, eCPM, fill rate, etc.)
* Experience designing or working with dashboards and reporting tools for external users (publishers)
* Strong analytical mindset and experience running A/B tests
* Familiarity with privacy frameworks (ATT, GDPR, COPPA)
Відгукнутись на вакансію |
