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Описание: |
About the Role
Radity is a Swiss-based software engineering partner delivering high-quality solutions to global clients, with a growing focus on insurtech.
We are looking for a Senior Marketing Manager to build and scale our demand generation function. This is a hands-on role with ownership, focused on creating inbound pipeline, strengthening our market positioning, and supporting sales with high-quality marketing assets.
You will work closely with founders and sales, shaping how Radity is perceived in the market and how we generate new business.
Why This Role Matters
* Build modern marketing with no legacy constraints
* Direct impact on pipeline and revenue
* Work closely with leadership and influence positioning
* Opportunity to grow into a Head of Marketing role
* Combine strategy, execution, and ownership
Key Responsibilities
Demand Generation and Content
* Build and execute a content-driven demand generation strategy
* Create and scale case studies, landing pages, and core website content
* Develop clear and credible messaging for B2B IT services and insurtech
LinkedIn and Thought Leadership
* Grow Radity’s presence on LinkedIn (company and founder profiles)
* Turn project work into high-quality content and narratives
* Build authority through consistent and relevant publishing
SEO and Website
* Improve website structure, messaging, and conversion
* Drive organic traffic growth through SEO-focused content
* Optimize key pages for lead generation
Sales Enablement
* Work closely with sales to improve materials, messaging, and positioning
* Support shorter sales cycles through stronger proof and content
* Ensure marketing directly contributes to high-ticket deal conversion
Execution and Scaling
* Stay hands-on in execution (content, campaigns, experiments)
* Manage freelancers and gradually build a small marketing function
* Focus on high-impact activities and clear priorities
Success Metrics
* Inbound leads and qualified pipeline
* Website conversion and engagement
* Performance of case studies and content
* Growth of LinkedIn presence and authority
Requirements
* 5+ years in B2B marketing
* Experience in IT services, software development, or consulting
* Strong experience with content and case study creation
* Experience with LinkedIn marketing (company and/or personal branding)
* Experience with SEO and website optimization
* Ability to combine hands-on execution with strategic thinking
* Strong English (written and spoken)
Nice to Have
* Experience in insurtech or fintech
* Experience working with founders or leadership teams
* Experience building marketing functions from scratch
* Familiarity with AI tools for content and marketing workflows
What We Offer
* $3,000—$5,000/month + performance-based bonus
* Fully remote and flexible setup
* High-impact role with ownership and visibility
* Clear growth path towards Member of Management
* Work with a Swiss company focused on quality and long-term partnerships
Important
This is not a pure content or social media role. We are looking for someone who can own demand generation, connect marketing to business outcomes, and build a function over time.
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