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Описание: |
ZBL is an international EdTech product company that builds, launches, and scales proprietary education brands in the Health & Fitness niche, powered by global influencers and performance marketing. We operate as a full-cycle model: from idea and product development to marketing, analytics, and operations — fully in-house.
Key Responsibilities:
* Plan, launch, and manage Meta (Facebook & Instagram) ad campaigns for multiple products and audiences.
* Conduct audience research, targeting, and segmentation to maximize ad performance.
* Monitor, analyze, and optimize campaigns to achieve KPIs (ROAS, CTR, CPA, etc.).
* Create, test, and iterate ad creatives, copy, and formats for maximum engagement.
* Manage ad budgets and bidding strategies to ensure cost-efficient campaigns.
* Prepare regular performance reports with actionable insights for the marketing team.
* Stay updated with Meta Ads Manager features, trends, and best practices.
* Collaborate with designers, copywriters, and marketing teams to ensure campaigns align with brand goals.
Requirements:
* Proven experience managing Meta Ads campaigns with measurable results.
* Strong analytical skills and experience using data to optimize campaigns.
* Knowledge of audience research, targeting, and ad segmentation.
* Experience with ad creative testing, copywriting, and A/B testing.
* Familiarity with ad budget management and bidding strategies.
* Excellent communication and collaboration skills.
* Ability to work independently and meet deadlines in a fast-paced environment.
Benefits:
* Health First: Free access to all our fitness products to stay in peak shape.
* Performance Rewards: Transparent bonus system, corporate English lessons, and rewards for outstanding achievements.
* Remote Culture: 100% remote work within a team of growth-oriented professionals.
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