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SMM Manager
Full-time | Remote with hubs in Kyiv, Warsaw and Riga | Mental Health Tech
pleso therapy is one of the fastest-growing mental health startups in Central-Eastern Europe. We’re building the mental health platform of the future — a trusted space for people to find support when they need it most. With hundreds of therapists on board and thousands of sessions every month, we’re already changing lives.
The most iconic Ukrainian business of 2021 according to AIN.UA.
At pleso, we’re on a mission to make mental health more accessible, relatable, and human. We’re now looking for a Social Media Manager who will take full ownership of our organic presence across Ukraine, Poland, the United Kingdom, and Romania and turn our platforms into places where people feel seen, supported, and inspired to start therapy.
This is a full-time remote role for someone who lives and breathes social media, thinks strategically, executes quickly, and wants to be part of a mission-driven team.
Your Impact Areas
* Execute pleso therapy’s social media strategy across all key markets (Ukraine, Poland, United Kingdom, Romania).
* Make social media a reliable growth channel: create content that not only engages, but also converts into therapy bookings and revenue.
* Develop and manage content calendars and oversee content creation with the team so it aligns with business and community goals in each market.
* Grow pleso therapy’s presence on TikTok, Instagram, Threads, X, and Facebook with a focus on audience growth, engagement, and conversions.
* Track performance across channels and provide regular reports and insights.
* Stay current on platform trends, algorithm changes, and new features and proactively test fresh ideas.
* Partner with marketing and product teams on key campaigns, launches, and events, providing social support from concept to reporting.
Your Superpower Stack
* 1+ year of experience in social media management
* Proven results in growing and selling via Instagram, TikTok, and Threads (case studies or links are a plus).
* Strong English (Upper-Intermediate+)
* Confident with social media analytics — you know what to track and why.
* Comfortable with community management: comments, DMs, basic moderation.
* Curious about trends and open to testing new formats and ideas.
* Able to turn product and mental health topics into engaging, human content.
Would Be An Advantage:
* Experience in mental health / health / wellness projects.
* Experience supporting launches, campaigns, or events via social media.
* Experience working with a content team (copywriters, designers, video editors).
* Bonus points if you enjoy psychology, read regularly, or already attend therapy
* Even better if you’ve managed your own blog, Telegram channel, or personal content project
Recruitment process for this position:
* Introductory call (30 minutes). A get-to-know-each-other call to align on expectations and culture fit.
* Test assignment. If we’re aligned, we’ll send you a practical task to evaluate your approach and thinking.
* Deep-dive interview (1 hour). A conversation with our Lead SMM Manager to discuss your test assignment, past experience, and future potential.
* Final interview. A strategic conversation with CMO.
* Offer stage. If everything aligns, we’ll proceed with an offer.
Why Join Us?
* Huge and meaningful market: mental health across Europe & beyond
* Collaborative, respectful, and human-centered culture
* Tight-knit, mission-driven, ambitious team across 5+ countries
* Unlimited vacations & sick leaves
* Mental health support: sponsored therapy sessions and wellness programs
* Fully remote with hubs in Kyiv, Warsaw, Riga
* Coworking compensation and partially covered expenses during on-site work
* Public holidays according to your country
* Day off on your birthday
* Language learning support: Up to €150 per month for English / Polish / Romanian language learning
* Learning&Development support: Compensation for learning and professional development (qualification courses, certifications, and other relevant training)
* Physical health support: Up to €300 per quarter for expenses related to your physical health (sport, massage therapy, doctor visits, diagnostic procedures and other health-related services)
If you’re passionate about growth, excited by data-driven experimentation, and looking for a place where your work directly fuels impact — this could be your next big move.
Know someone amazing? Send them our way and if we hire them, you’ll receive up to $250 as a referral bonus! Learn more here.
Join us to build smart foundations and help scale a company that truly matters.
To apply: send your CV and a short note about yourself.
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