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Описание: |
Values Value is a recruiting company with expertise in game development and subscription-based mobile products. We are currently looking for an experienced Marketing Analytics Lead for a fast-growing, self-sustaining company building and scaling a portfolio of subscription-based mobile products. They are the creators of one of the largest microlearning apps, which reached market leadership in ~1,5 year. The company grows fast, makes decisions based on numbers, and is building a “next-level” organization where automation and platformization remove routine work and leave teams focused on high-impact problems.
As the new Marketing Analytics Lead, you will build and lead a centralized marketing analytics function and become a strategic partner to Marketing, User Acquisition, Monetization, and Leadership, driving growth and ROI through measurement, experimentation, insights, and strong data foundations.
What are you working on?
* Apps, Edtech
* Platforms: mobile, web
For which tasks (responsibilities)?
Strategy & Function Building
* Define the vision and roadmap of marketing analytics aligned with growth and monetization goals.
* Establish best practices for analysis, experimentation, and reporting.
Team Leadership
* Lead, mentor, and develop a team of analysts (2–3+), set standards and workflows, manage priorities in a multi-stakeholder environment.
Measurement, KPIs & Attribution
* Build and continuously improve measurement frameworks, KPI systems, and attribution approaches across UA → monetization funnels.
* Ensure consistent definitions and correct interpretation of results across teams.
Performance Analytics at Scale
* Analyze multi-channel campaign performance and provide clear insights on efficiency, incrementality, and ROI across networks (Google, Meta, TikTok, ASA, etc.).
BI & Executive Reporting
* Design and develop dashboards and executive-level reporting for marketing and monetization.
* Drive stakeholder adoption of insights through clear narratives and data storytelling.
Data Quality & Consistency
* Own data-quality “sanity checks”: validation, consistency, governance across multiple data sources.
* Partner with Data Platform/Engineering understanding the data model and ensure it supports marketing analytics needs.
Experimentation & Impact
* Lead A/B testing and experimentation strategy (acquisition flows, pricing, funnels), ensuring statistical rigor and actionable outcomes.
* Run segmentation and cohort analysis to improve targeting, personalization, and LTV.
Advanced Analytics & Forecasting
* Apply statistical methods for trend detection, forecasting, and strategic planning support.
What kind of professional are we looking for?
* 5+ years in analytics with a strong focus on marketing + product monetization for subscription apps.
* Experience leading analytics in a multi-product / multi-app environment.
* Hands-on UA analytics across networks: Google Ads, TikTok, Meta, Apple Search Ads (and similar).
* Deep understanding of UA, attribution, and monetization (subscriptions, IAP, Web2App/Web2Web).
* Strong understanding of creative production flows and the ad lifecycle tied to UA performance.
* Strong experimentation / A/B testing background (design → execution → analysis → business impact).
* Advanced skills in BI/data visualization (Tableau / Superset / Power BI / Looker or similar).
* Experience with product & marketing analytics platforms (Google Analytics, Amplitude or similar).
* Strong cohort/funnel/segmentation and LTV modeling skills.
Nice to have
* Cloud analytics stack: AWS (Athena, S3); GCP is a plus.
* RDBMS knowledge: schema design, indexing, transactional/payment data.
* Predictive modeling and forecasting.
Soft Skills
* Systems thinking with a strong understanding of growth economics and ROI trade-offs.
* High ownership: can build/transform a function, not just “do analysis.”
* Strong stakeholder management in a multi-customer environment (Marketing / UA / Monetization / Leadership).
* Ability to translate analytics into clear business decisions and executive narratives.
* Prioritization, resilience, and comfort working in a fast-scaling environment.
* Proactive, independent, and structured problem-solving mindset.
Why do we enjoy working here?
* Market-leading product: one of the largest microlearning apps, achieved leadership fast.
* Self-sustaining company with strong revenue from current products (no “money burning”).
* CEO with proven track record building a similar business at $300M+ ARR scale.
* “Next-level” organization: automation + platformization removes routine work.
* Culture: x1000 mindset, speed & efficiency, decisions by numbers, ownership, experiments.
* High-impact leadership role: influence growth strategy, drive analytics standards, lead a team.
* Work format: remote or office-based (Cyprus / coworking in Poland).
* Flexible schedule, equipment provided, paid vacation/sick leave, health insurance in Cyprus, bonus system.
The selection process
* Screening with Values Value Recruiter
* Interview with Hiring Manager (acting Head of BI & Analytics)
* Interview with key stakeholders (Marketing / Monetization / Leadership) — optional based on process
* Offer
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