|
Описание: |
We are seeking a Video & Motion Designer to support us with professional, conversion-focused creative assets for landing pages, emails, and other marketing campaigns. This role is essential for ensuring consistent, high-quality visuals that strengthen brand presence and directly contribute to lead generation and client engagement.
Role Overview
This is a combined creative role — video is your primary focus, but you will also produce supporting static creatives (ad banners, thumbnails, social graphics) to ensure campaign-ready visual consistency across both brands.
You will own the full short-form video pipeline: concept, source footage, edit, motion graphics, captions, and platform optimization. The key focus is on high-conversion, scroll-stopping content for Instagram Reels, TikTok, YouTube Shorts, LinkedIn, and paid ad placements on Meta and Google.
Key Responsibilities
Short-Form Video (Primary Focus)
* Produce short-form videos (15–90 sec) for Instagram Reels, TikTok, YouTube Shorts, and LinkedIn, tailored to each platform’s format and audience.
* Create video ad creatives for paid campaigns on Meta (Facebook/Instagram) and Google, optimized for performance and conversion.
* Edit raw footage, add motion graphics, captions, transitions, and sound design to produce polished, brand-consistent outputs.
* Develop hooks, pacing, and storytelling structures that maximize watch time and engagement.
* Adapt and repurpose video content across multiple formats and aspect ratios (9:16, 1:1, 16:9).
* Stay current with short-form video trends, platform algorithm changes, and viral content formats.
Static Creatives (Supporting)
* Design supporting visual assets: ad banners, social graphics, thumbnails, and campaign imagery for paid and organic marketing.
* Ensure visual consistency with brand guidelines across both Tree Doctors and ArboStar while adapting tone for each audience.
* Collaborate with the marketing team, copywriters, and PPC/SEO specialists to align creatives with campaign goals.
Workflow & Delivery
* Deliver final assets with fast turnaround times and minimal revision cycles.
* Manage your own creative pipeline — from briefing to final delivery — with minimal oversight.
* Organize and maintain an asset library of templates, footage, and creative elements.
Qualifications & Skills
* 2+ years of experience in video production and motion design for digital marketing (agency, in-house, or freelance).
* Basic sound design or music editing skills.
* Strong portfolio showcasing short-form video content, motion graphics, and ad creatives — include platform-native examples (Reels, TikToks, YouTube Shorts).
* Proficiency with Adobe Premiere Pro and After Effects; DaVinci Resolve is a plus.
* Experience with Adobe Creative Suite (Photoshop, Illustrator) or Figma/Canva for static asset production.
* Solid understanding of platform-specific video specs and best practices across Instagram, TikTok, YouTube, LinkedIn, Meta Ads, and Google Ads.
* Strong sense of pacing, visual storytelling, and performance-driven creative (hook writing, CTA placement, thumb-stopping visuals).
* Ability to work independently, manage multiple projects simultaneously, and deliver to deadlines.
* English proficiency at B2 level or higher.
* Familiarity with AI-powered video or content tools (Runway, CapCut, ElevenLabs, etc.).
Nice to Have
* Experience with motion graphics templates (MOGRT) or Lottie animations.
* Previous work supporting SaaS or tech startups.
* Basic sound design or music editing skills.
* Experience with UGC-style or documentary-style content production.
What We Offer
* Competitive salary
* Fully remote work with a fixed schedule aligned with Ukrainian time zone (14:00–22:00).
* Paid vacation (10 days).
* Opportunity to work across two fast-growing brands (Tree Doctors & ArboStar).
* Direct impact on company growth through measurable marketing performance.
* Access to professional courses, training, and corporate English lessons.
Відгукнутись на вакансію |
