Yarandin Inc. is a service IT company with Ukrainian roots, working with international clients. We build web products, SaaS solutions, AI tools, and business automation systems.
We are looking for a strong B2B marketer who can take ownership of marketing as a system, not just run isolated activities.
We need someone who thinks in terms of: * ICP * positioning * channels * pipeline * SQLs / deals * marketing economics
What you will do * Build and continuously improve the marketing strategy for a B2B service IT company * Work with founders to define and prioritize ICPs / market segments * Identify and focus on the channels that can actually generate qualified demand * Strengthen the connection between marketing + leadgen + outbound + sales * Build a structured system of: * hypotheses * experiments * analytics * reporting * Shape requirements for: * case studies * landing pages * messaging * content * Work not only on “presence” but on pipeline and demand generation * Set goals, KPIs, and budgets and drive execution * Improve lead quality and influence revenue, not just marketing activity
What matters to us * Experience in B2B marketing / growth / demand generation * Experience with service IT / custom software / software development / AI services * Understanding of how service businesses with longer sales cycles actually sell * Ability to think through: * positioning * segmentation * unit economics * conversion logic * Ability to bring not only execution, but also ideas, ownership, and point of view * Ability to build structure independently, without waiting for step-by-step instructions
This role is NOT for someone who * is strong only in content / SMM / design, but weak in strategy * expects founders to build the marketing logic for them * confuses activity with results * does not understand the difference between product marketing and service marketing
Big plus * experience with: * LinkedIn outbound * email outbound * ICP research * directory / marketplace channels * B2B SaaS or custom software services * experience managing SDR / leadgen / contractors * ability to work with case studies, landing pages, and sales enablement materials
What you get * Direct impact on company marketing and sales * A chance to build a real system, not just “do content” * Direct access to founders and fast decision-making * A team that is open to experiments, clear thinking, and fast iteration * Space for ownership and professional growth
In your application, please include: * Which B2B service or IT companies you have worked with * What marketing system or channel you actually built * What results it delivered * How you usually approach ICP and channel selection
