We are a dynamically developing iGaming company operating in international markets. Due to our rapid growth, we are seeking a Growth Manager/Product Marketing Manager (PMM) responsible for driving key performance indicators, marketing strategy, product positioning, and traffic generation.
Responsibilities: Growth & Acquisition — Development and implementation of a growth strategy to attract new players; — Management of digital traffic channels (paid and non-paid); — Optimization of marketing budgets and campaign ROI; — Analysis of user funnels and identification of growth points; — Conducting A/B tests, validating hypotheses, and scaling successful mechanics.
Product Marketing — Developing product positioning and unique propositions; — Generating and developing hypotheses for product mechanics aimed at increasing player acquisition, activation, and retention; — Preparing recommendations for the product team on implementing marketing and product mechanics; — Analyzing user behavior and transforming insights into product requirements and growth initiatives; — Participating in the development and validation of product hypotheses in collaboration with Product, CRM, and Analytics. Assessing the impact of product changes on key metrics (CR, Retention, ARPU, LTV); — Transforming product insights into marketing communications and creatives; — Audience segmentation and targeting for different markets; — Preparing campaign materials (landing pages, ad creatives, UGC content); — Coordinating creatives, designers, and agencies.
Analytics & Reporting — Marketing campaign effectiveness analysis; — Preparation of regular reports for C-level managers; — KPI monitoring, budget forecasting, and performance analysis. — Close collaboration with product, CRM, analytics, and UX teams.
Requirements: — Experience as a Growth Manager / Product Marketing / PMM in iGaming or related digital products; — Deep understanding of funnel metrics: traffic → activation → retention → monetization; — Practical experience launching advertising campaigns: performance, social, RTB, affiliate; — Familiarity with analytics tools: Google Analytics, Firebase, BigQuery/SQL; — Experience with CRM/CDP/push/email marketing is an advantage; — Skills in A/B testing and data management; — Proficient English (B2+); — Ability to adapt strategy to business goals and markets; — Communication with cross-functional teams and non-technical stakeholders; — Task prioritization and time management; — Proactive and growth-oriented.
Will be a plus: — Experience in iGaming marketing; — Knowledge of the Scandinavian market (Sweden, etc.) will be a big plus; — Knowledge of the nuances of iGaming advertising and regional regulations; — Understanding of UX/CRO at the landing page optimization level; — Experience in team or project management.
What we offer: — Fully remote work or a hybrid model; — Opportunity to influence product and strategy from day one; — Minimal bureaucracy, quick decisions; — 100% sick-day pay & 17 working days of vacation; — A team of professionals and a friendly atmosphere; — Competitive compensation; — Access to modern tools and platforms.
