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Описание: |
We are an international fintech project in the Trading/Crypto/Forex space, actively scaling performance marketing across global markets. We are seeking an experienced Google Ads Media Buyer who can strengthen our UA efforts and scale advertising campaigns with a focus on performance metrics.
More details: nomotrade.com/en/about-us
What you will do:
— Launching and managing advertising campaigns in Google Ads: Search, Performance Max (PMax), UAC (App campaigns), YouTube (In-stream/In-feed), Display/Discovery
— Optimizing campaigns by KPIs: FTD cost, CPL/CPA, ROAS, LTV
— Account structure and acquisition funnel development
— Working with semantics, negative keywords, and audience segmentation
— Scaling profitable campaigns
— Hypothesis testing (creatives, offers, landing pages, audiences)
— Data analysis and reporting
— Collaboration with: Creative team, Analytics team, Product team
— Fraud and traffic quality monitoring
— Working with trackers and analytics (GA4, AppsFlyer / Adjust, etc.)
What will you bring:
— 2+ years of experience as a Google Ads Media Buyer
— Proven experience in the following niches: **Fintech / Trading / Crypto / Forex**
— Experience in FTD / ROAS / CPA optimization
— Ability to work with large budgets
— Deep understanding of performance metrics and unit economics
— A/B testing skills
— Experience with trackers (AppsFlyer, Adjust, etc.)
— Understanding of attribution, Web2App funnels
— Languages: UA / RU — fluent, EN — working level (briefs, correspondence, creative localization)
An advantage would be:
— Experience scaling campaigns in LATAM
— Experience working with crypto offers and Google compliance restrictions
— Experience launching YouTube funnels for fintech
— Experience working with agencies and arbitration teams
— Understanding of anti-ban strategies
— Proficiency with Metabase/Power BI
WHat we offer:
— Remote work, flexible schedule
— Format: Full-time / Part-time
— Compensation based on interview and test assignment
— Bonus based on performance KPIs possible
— Onboarding into processes, access to brand guides and analytics
— Opportunity to scale budgets and influence UA strategy
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