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Описание: |
We’re looking for a Director of Marketing to own and execute our full B2B marketing strategy.
This role reports directly to the CEO/CRO and works closely with sales, delivery, and executive leadership.
This is a hands-on role. You’ll be expected to both strategize and execute. If you prefer purely strategic roles with big teams, this isn’t the right fit.
But if you want to own a marketing function end-to-end, see direct impact from your work, and build something meaningful at a company with real Fortune 500 clients and proven AI expertise, this is an opportunity to do that.
What you’ll ownSEO & organic growth
* Develop and execute an SEO strategy targeting enterprise AI and data engineering keywords
* Track performance via Ahrefs, Google Search Console, and GA4
* Optimize for emerging AI traffic sources
Content marketing
* Lead content strategy for blog (15-20 articles/month), and downloadable assets
* Write all content for technical accuracy, SEO optimization, and brand voice
* Develop case studies, whitepapers, sales presentations, and thought leadership pieces
Demand generation
* Own email marketing program
* Develop landing pages and conversion optimization
* Track and improve MQL generation from inbound channels
* Coordinate with sales on lead quality and pipeline contribution
Social media & personal branding
* Manage LinkedIn company page strategy
* Coordinate executive personal brand campaigns (CEO and other leaders)
* Oversee LinkedIn newsletter program
* Develop shareable content formats (carousels, graphics, video)
PR & brand awareness
* Identify and secure placements in target publications
* Manage paid guest posting and sponsored content
* Coordinate award submissions and speaking opportunities
* Build brand recognition to match domain authority growth
Analytics & reporting
* Build and maintain marketing dashboards
* Track KPIs across all channels
* Report to leadership on performance, insights, and recommendations
* Conduct competitor analysis and market research
RequirementsExperience
* 5+ years in B2B marketing, preferably in tech/SaaS/consulting
* Proven track record of driving organic traffic growth and lead generation
* Experience managing content teams and external agencies
* Hands-on SEO experience
* Strong content writing, editing, and quality control skills
Technical skills
* Proficient in Ahrefs (or similar SEO tools), Google Analytics 4, Google Search Console
* Experience with HubSpot or a similar marketing automation platform
* Understanding of technical SEO fundamentals
* Comfortable with data analysis and reporting
Industry knowledge
* Familiarity with AI, data engineering, or enterprise technology space
* Understanding of B2B buying cycles and enterprise decision-makers
* Ability to translate technical concepts for business audiences
Soft skills
* Self-directed and comfortable owning outcomes with minimal oversight
* Strong written and verbal communication
* Ability to manage multiple projects and priorities simultaneously
* Comfortable working in a fast-paced, resource-constrained environment
* English: advanced (C1+)
Nice to have
* Experience marketing to C-level personas
* Background in AdTech, FinTech, or industrial sectors
* Familiarity with GEO (Generative Engine Optimisation) and AI traffic
* Experience with executive thought leadership programs
* Understanding of ABM (Account-Based Marketing) strategies
What we offer
* Competitive salary based on experience
* Remote-first work environment
* Opportunity to shape marketing strategy for a growing AI consultancy
* Direct access to the CEO/CRO and the executive team
* Ownership of outcomes with autonomy to execute
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