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Описание: |
We are looking for a Targeting Specialist who doesn’t just “run ads”, but treats paid acquisition like a constant experiment: new creatives, new audiences, new angles — every week.
If you’re the type of marketer who launches campaigns quickly, analyzes results the same day, kills what doesn’t work, and doubles down on what does — this quest is for you
YOUR QUEST-LINE:
* Own and scale paid social acquisition across key platforms, primarily Meta Ads (Facebook/Instagram) and TikTok Ads;
* Own the full experimentation cycle: hypothesis → creative → launch → analysis → scaling;
* Identify winning combinations of creatives, audiences, and offers and scale them across geographies and platforms;
* Quickly produce and iterate creatives: static banners, simple video formats, and variations of copy and CTA;
* Use AI tools and automation to accelerate creative production and campaign optimization;
* Continuously test new ad platforms, formats, and acquisition strategies;
* Optimize campaign structure, bidding strategies, and audience segmentation to improve acquisition efficiency;
* Launch and iterate on 10–20 creative tests per week, constantly exploring new messaging angles and formats;
YOUR IN-GAME SKIN:
* 3–5+ years of experience in performance marketing with a focus on paid social;
* Deep expertise in Meta Ads (Facebook/Instagram) — strong understanding of ad formats, bidding strategies, and pixel events;
* Experience working with TikTok Ads — understanding of platform algorithms, creative formats, and TikTok Pixel;
* Experience launching and optimizing remarketing campaigns — including dynamic ads, custom audiences, and pixel events;
* Experience managing $30k+ monthly budgets — understanding how to operate and scale meaningful budgets responsibly;
* Performance mindset — strong understanding of CAC, LTV, ROAS, payback period, and cohort analysis;
* Creative production skills — ability to quickly create static banners and simple video creatives;
* Experience with A/B testing — understanding of statistical significance and proper test structure;
* Understanding of tracking and attribution — including Facebook Pixel, TikTok Pixel, UTM parameters, and postback integrations.
WILL BE YOUR BOOST:
* Experience in gaming, skins marketplaces, iGaming, or betting industries;
* Understanding of international projects with multi-geo launches;
* Experience using AI tools for creative generation (Midjourney, ChatGPT, Runway);
* Understanding of marketplace or e-commerce mechanics (funnels, carts, retention);
* Experience with additional ad platforms such as Telegram Ads, Snapchat Ads, or Reddit Ads;
* Experience with influencer seeding and integrations.
YOUR POWER-UPS SOURCE:
* Spontaneous weekend from the CEO;
* Support for professional development, including events (we went on a MAJOR trip to Copenhagen, for example), certifications, and educational materials;
* Start working at a time that’s comfortable for you;
* People Partner who will always support you in word and deed;
* Anniversary and performance bonuses;
* Input on project direction in a bureaucracy-free environment;
* Regular performance reviews and personal feedback sessions;
* 20 paid vacation days and 7 sick leave days;
* Assisting with the accounting and tax management for individual entrepreneurs;
* English language and Well-being benefit — so that you can improve your mental health the way you want;
* No time tracking;
* We purchase CHARGING STATIONS for our spacers;
* We help Ukraine: every month the company supports AFU and transfers donations for ammunition and supplies.
If you read everything carefully and exclaimed: “Oh, yeah, I’m good at everything and I want to do cool things together!”, then we are already looking forward to your resume!
Send them as soon as possible!
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