Back in 2017, Belkins started as an appointment-setting agency with just one service offering. Fast forward to today, and we’ve transformed into Belkins Group—a vibrant ecosystem of services and products that define the cutting-edge landscape of the SalesTech and MarTech industries. Among our successes are ambitious start-ups like Revit, which have evolved into standalone powerhouses, as well as innovative products such as Folderly.
Our story is one of relentless pursuit of innovation, driven by a passion to help our clients succeed and a vision that looks firmly to the future. We’ve come a long way, and we’re just getting started.
Folderly is an award-winning email performance solution, recognized as one of the 25 winners of the prestigious Google for Startups Fund. Founded in 2019, Folderly quickly made its mark by achieving $1.5M ARR within just 9 months and growing to $3M in revenue in only 18 months. Driven by a passionate and innovative product team, Folderly specializes in optimizing email deliverability and maximizing your sales potential. We’re constantly refining our strategies to help businesses supercharge their email marketing and deliver outstanding results.
The Role
This isn’t your typical marketing role. While we are AI-forward, your mission is grounded in a specific market gap: email deliverability as a competitive advantage. We are targeting startups and budget-conscious companies that can’t afford to let their outreach land in spam.
You will own the GTM execution, moving us from a technical tool to the “must-have” solution for cold outreach success. You’ll be responsible for a phased, milestone-based strategy that validates messaging through deep customer discovery before scaling.
What You’ll Do * AI Visibility Strategy: Build and execute our presence across LLMs. Research how AI models source and cite information, identify opportunities, and position Folderly as the authoritative voice in email deliverability. * SEO & Content Engine: Own organic traffic growth through technical SEO, high-quality content creation, and strategic keyword targeting. Build content that ranks AND gets cited by AI. * Competitor Intelligence: Create comparison content and battle cards. Understand our landscape (Warmbox, Lemwarm, etc.) and articulate why Folderly wins. * Technical Authority & Page Ownership: Develop high-authority, deep-dive guides on technical email infrastructure (SPF, DKIM, DMARC) and inbox placement; you will partner directly with Design to transform these complex concepts into high-converting, visually intuitive landing pages and interactive tools. * Partnership Content: Support co-marketing initiatives with partners and build content that amplifies our reach through strategic collaborations.
Who You Are * Proven SEO chops: You’ve driven meaningful organic traffic growth for a B2B SaaS company. You can show your work. * AI-curious (or AI-obsessed): You’re already thinking about how AI is changing search and discovery. Bonus if you’ve experimented with AI citation strategies. * Strong writer: You can translate complex technical concepts into content that’s both authoritative and accessible. No jargon soup. * Data-driven: You make decisions based on metrics, not vibes. You know your way around analytics tools. * Self-starter: We’re a small team. You’ll have ownership and autonomy—which means you need to drive your own roadmap without hand-holding.
Nice To Have * Background in email marketing or email deliverability * Experience with programmatic SEO * Familiarity with tools like Ahrefs, Semrush, Clearscope, or Surfer
At Belkins Group, we care deeply about our team members, and we prove it through:
Competitive Pay: Your dedication deserves more than recognition; it deserves compensation that matches your expertise.
Remote-First Flexibility: We’ve transitioned to a fully remote environment so you can work where you’re most productive. Our flexible hours help you stay agile and focused.
Professional Growth: We’re a launchpad for your career. Through regular feedback, 1:1s, internal mobility, and knowledge-sharing, your growth is enabled and celebrated. We also maintain an internal wiki for insights and a library of the latest business books to keep you sharp.
Well-being focus: Your mental health is a priority. We offer mental health lectures and support for your overall well-being.
Recharge Time: We prioritize your rest with 20 paid vacation days, parental leave, fully covered sick days, and unlimited days off for unexpected needs.
Global Sync: We align with U.S. holidays to keep our global teams in sync.
Memorable Team Experiences: Work hard, play hard — even from a distance. Our online team-building events and all-hands gatherings bring humor, memes, and a lively atmosphere that makes teamwork genuinely fun.
