Empeek is a team that has been helping American healthcare startups build technology that makes a real difference in people’s lives for over 10 years. We specialize in Telehealth, mHealth, EMR/EHR, and build products used by millions.
Today we are at the stage of scaling and we want outbound marketing to become one of the key forces of our growth. That’s why we are looking for a Marketing Strategist (B2B) — a person who doesn’t just do campaigns, but thinks in terms of hypotheses, systems, and results.
Requirements: * 5+ years of experience in B2B outbound marketing (in IT or consulting (IT)) * Experience in IT outsourcing/outstaff companies is require * Practical experience with the US market (cold outreach, ABM) * Experience in launching outbound campaigns via email, LinkedIn, cold messaging * Confident knowledge of tools: Apollo, LinkedIn Sales Navigator, similar * Ability to create effective outbound sequences, conduct A/B tests and analytics * English level — C1 (Advanced); fluent in Ukrainian
Will be a plus: * Experience in HealthTech or other regulated industries * Working with CRM systems: HubSpot or similar
Responsibilities: * Development and implementation of outbound marketing strategy (tools, messages, sequences) * Building Account-Based Marketing campaigns (lists, personalization, value propositions) * Formation, testing and scaling of hypotheses for campaigns * Creation of materials for outbound communications: email templates, landing pages, presentations * Optimization of key metrics: open rate, reply rate, conversion to call * Collaboration with the sales team to coordinate campaigns and transfer MQL * Work with contractors to manage the tactical execution of campaigns, ensuring high quality and alignment with strategy
What we offer * Access to learning opportunities — internal and external training, certification reimbursement. * 18 paid vacation days, 10 public holidays compensated, and up to 10 paid sick days. * Up to $300/year for English classes + free speaking club. * Up to $180/year for sports activities. * Mentorship and knowledge sharing — people you can really learn from. * Career maps and growth plans to support your professional development. * New equipment provision, and accounting support if needed. * Competitive market-level salary with regular reviews. * Additional perks and compensations such as insurance fund, gifts etc. * Psychological safety and supportive culture. * Company values that align with yours. * Social responsibility — support the Armed Forces
If you believe this role could be a great match for you, please send us your resume via the link — we’ll be happy to get in touch with you.
You’re also welcome to recommend colleagues or friends — we offer a referral bonus .
