About EVE EVE is an AI Revenue Operator for small businesses — turning inbox chaos into revenue.
Most SMBs still run sales through email and RFQ forms, not CRMs — and lose 20–30% of potential revenue simply because leads go stale or follow-ups get missed.
EVE connects directly to the inbox, uncovers hidden opportunities, and helps teams close revenue automatically — with no setup, no CRM, no heavy process.
We’re backed by Firsthand VC, a16z Scout, Acquisition.com Ventures, Founders Future, and founders of Slack, Hugging Face, and G2 — and we’re just getting started. Main Goal: Build EVE’s product-led go-to-market engine from the ground up.
You’ll take early founder-led momentum — strong usage signals, early paid customers — and turn it into repeatable activation, conversion, and growth loops.
This is not a “brand marketer” or “strategy-only” role. This is a hands-on PLG role where speed, copy quality, and experimentation matter more than decks.
This role is NOT for you if: * You prefer long planning cycles over weekly shipping and iteration * You mainly operate as a solo contributor without tight collaboration with the team * You don’t enjoy writing copy daily (outreach, lifecycle, founder content) * You need a fully defined scope before acting * You optimize for polish over learning speed
What You’ll Do 1. Build & Scale the Product-Led Growth Engine * Design and run weekly growth experiments across * Identify repeatable PLG motions that drive trials, demos, and paid conversions * Work closely with Product to define PQLs, activation events, and aha moments
2. Own Messaging, Copy & Storytelling (High Output Required) * Write and iterate outbound sequences (email + LinkedIn) with measurable results * Create lifecycle emails, landing pages, and in-product messaging * Turn product insights and customer behavior into sharp, relatable narratives * Expected output: 10–20 pieces/week (short-form counts)
Copy quality and speed are core success metrics for this role.
3. Amplify Founder-Led Growth * Turn founder insight and traction into scalable growth assets: * LinkedIn posts, short-form video, carousels, case stories * Build a repeatable system for founder-led distribution (not one-offs) * Translate customer wins and insights into inbound demand
4. Community, Partnerships & Loops * Build partnerships with complementary tools serving the same SMB audience * Experiment with referral and viral loops (e.g. “Sent by EVE”) * Engage SMB communities (Slack, Reddit, niche groups) with value-first content * Identify underpriced, unconventional channels early — and test fast
What You Bring Must-haves * 5+ years in growth / GTM roles at fast-moving SaaS or PLG startups * Strong PLG experience * Proven ability to write high-quality copy fast (outreach + content) * Comfortable owning strategy and execution end-to-end * Experience working closely with founders in early-stage environments * Strong team operator: communicates clearly, asks for help early, gives feedback
Bonus * SMB or non-technical audience experience * AI, productivity, or workflow tools * Founder-led or community-driven growth motions
What Success Looks Like First 45 days * Clear ICP prioritization backed by data * 3–5 validated growth or activation loops * Strong baseline lifecycle messaging live * Founder-led content system running weekly
3-6 months * Repeatable PLG engine driving revenue * Clear positioning in 1–2 core SMB segments * Scaled channels with known unit economics * Team expansion as leverage (not replacement)
