Fit4Me is looking for a Growth Marketing Manager (Web Funnels) who will own purchase conversion across our web funnels and drive measurable CR growth through systematic A/B testing and data-driven decisions.
Your main challenge is to drive measurable purchase conversion growth across web funnels through systematic experimentation. You will be accountable for +10% QoQ purchase conversion rate growth. This role is a great fit if you: * Want to work directly with the CEO and C-level stakeholders, without extra layers. * Are ready to own purchase conversion across web funnels end-to-end. * Prefer speed, experimentation, and measurable results over processes for the sake of processes. * Work autonomously and take responsibility for outcomes, not just tasks. * Want to build products that help thousands of people start a healthier lifestyle and see the real impact of your work.
Your area of Impact: * Own purchase conversion across web funnels and be accountable for CR growth. * Design, run, and analyze A/B tests end-to-end: hypothesis → launch → analysis → rollout. * Optimize web funnels end-to-end: LP → quiz → paywall → purchase. * Prioritize experimentation hypotheses based on data, user behavior, and previous test results. * Analyze competitor pricing, paywall logic, and offers as a source of experimentation ideas. * Use key product metrics (CR, ARPU, LTV) as the foundation for decision-making and experiment evaluation. * Scale winning experiments across products and funnels. * Work closely with the CEO and Head of Product to iterate on experimentation strategy. * Collaborate cross-functionally with designers, developers, and analysts to implement and ship experiments.
What do you need to join us: * 3+ years of experience in growth / CRO / product-oriented marketing within B2C subscription products. * Strong hands-on experience with A/B testing: hypothesis design, experiment setup, analysis, and decision-making. * Proven experience improving purchase conversion within web funnels. * Practical experience working with landing pages, quizzes, paywalls, and checkout flows. * Strong understanding of product metrics such as CR, ARPU, and LTV, and how to use them to evaluate experiments. * Experience working with analytics tools such as Amplitude, AppsFlyer, Tableau, or similar. * Upper-Intermediate (B2+) level of English.
Nice to have: * Experience in Health & Fitness or Wellness products. * Successful scaling A/B tests across multiple products or funnels. * Experience using competitive research tools such as SimilarWeb, SensorTower, Ads Library.
Hiring process Recruiter interview → Test assignment → Interview with CEO, Head of Product, HRD → Job Offer About Fit4Me Fit4Me is a Ukrainian startup in the Health & Fitness space, founded in 2022. We develop personalized mobile apps (Wall Pilates, Chair Yoga, Fasting, Walking, Calisthenics) for people who are taking their first steps toward a healthier lifestyle.
We are a profitable startup with a team of 50+ specialists working remotely from different parts of the world.
Our mission — Fit your dream A healthy lifestyle should feel easy and enjoyable. We help users build sustainable habits through positive, motivating experiences. Our principles Startup speed — we test ideas in days, not months. Performance first — measurable results matter more than perfect plans. Fast decision-making — direct access to C-level and product leadership. Autonomy equals responsibility — freedom without micromanagement. Real impact — your work helps people change their lives for the better. What we offer * Fast professional growth in a product-focused environment. * Fully remote work with trust and flexibility (10:00–18:00 Kyiv time for sync). * ⚡ Rapid career progression with increasing ownership and responsibility. * Wellbeing support: 2 extra days off per month, weekly online meditation, 14 vacation days, unlimited sick leave. * Learning budget, internal workshops, and access to professional courses.
Ready to build products that change lives? Join Fit4Me
