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About Us:
LetsData is an AI solution for early detection of Information Operations. Governments and enterprises use our intelligence to identify impersonations, synthetic identities, coordinated campaigns, and narrative-layer threats before they escalate. Our work informs decisions at the presidential level, supports national security institutions, and Fortune 500 companies.
We are now building a go-to-market engine. This role will shape Demand Generation at LetsData from the ground up.
If you want to take a fast-growing cybersecurity startup, with a proven mission and real traction, and build a system that consistently turns our insights, events, and industry recognition into a measurable pipeline, this is your role.
About the Position:
We’re hiring a Director of Demand Generation as the first dedicated marketing hire at LetsData. This is a highly tactical role: ideal for someone ready to step into leadership but who thrives rolling up their sleeves.
You will work closely with Sales, Customer Success, and the founders to build a predictable pipeline and accelerate defence and enterprise deals in a complex cybersecurity buying environment.
Format: Full-Time
Location: Remote, Ukraine, EMEA, US
While LetsData’s main hubs are in Kyiv, Lviv, Warsaw, and New York, we operate as a fully remote team. This means that you can work from anywhere, and we especially welcome applications from candidates based in the EMEA region. We believe in the power of diverse perspectives and understand that talent is not limited by geographical boundaries.
What You’ll Do:
* Design and own LetsData’s multi-channel demand generation strategy across digital, field events, email, and targeted outreach — building the system from zero to one.
* Build the entire foundations of inbound and outbound demand, including messaging frameworks, campaign playbooks, lead scoring, lifecycle journeys, attribution, and scalable activation flows tailored to enterprise cybersecurity buyers.
* Turn our thought leadership, intelligence cases, and research into a predictable pipeline, creating campaigns that translate complex InfoOps narratives into clear value for CISOs and CTI teams.
* Plan and execute field events, private roundtables, executive dinners, and major conference activations, ensuring strong pre-event targeting and post-event conversion.
* Own HubSpot and all marketing operations, including automation, lifecycle definitions, lead scoring, forms, reporting, and executive dashboards.
* Manage and optimize a budget ($300K—$1M), work with freelancers for specialized tasks, and help expand the function as LetsData grows.
* Regularly report on marketing KPIs, pipeline impact, and campaign ROI to executive leadership.
We’re Looking for Someone With:
* Proven track record of generating pipeline for B2B or B2G tech companies at a similar stage — with mandatory experience in security, cybersecurity, threat intelligence or adjacent domains.
* Experience managing marketing budgets between $300K and $1M, making high-leverage decisions and prioritizing channels with measurable pipeline impact.
* Deep hands-on experience with HubSpot, including automation, lead scoring, lifecycle management, attribution modeling, and reporting.
* Hands-on execution of digital campaigns, especially on LinkedIn.
* Strong event marketing experience, from intimate executive roundtables and private dinners to large industry conferences, including pre-event targeting and post-event conversion workflows.
* Experience working closely with Sales in an early-stage startup, especially around account segmentation, outreach sequences, and fast feedback loops.
* Comfort operating in zero-to-one environments, where clarity is earned through experimentation, not inherited from previous processes.
We Offer:
* Competitive compensation and equity package.
* Unlimited vacation and additional days off on your special occasions.
* Unlimited sick leaves to take care of your health.
* Parental leave for those who stay with us for 1+ years.
* Membership at a coworking space of your choice.
* Opportunity to participate in the top events of the industry.
LetsData is an equal-opportunity employer. We are committed to fostering a diverse and inclusive workplace where all employees feel respected and valued. We do not discriminate based on race, ethnicity, religion, belief, color, gender identity, sexual orientation, nationality, citizenship, age, marital status, veteran status, disability, legal history, or any other characteristic protected by law. If you need any accommodations during the application or interview process, please get in touch with us at iryna.skasko@letsdata.net.
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