PeopleForce is the heartbeat of modern employee management. Through our single HR platform, we empower businesses to effortlessly manage the entire employee experience. Our platform centralizes all your HR needs, streamlining every aspect of the employee lifecycle. Driven by innovation and efficiency, PeopleForce is revolutionizing the HR landscape and building a movement that enhances, optimizes, and celebrates the employee experience globally.
Who We Are Looking For: We’re looking for a Marketing Copywriter who creates clear, persuasive, conversion-focused content for B2B SaaS and confidently uses AI to work faster. If you excel at ads, landing pages, and educational materials — and write with impact — you’re who we need.
Key Responsibilities: * Craft high-impact ad copy for performance campaigns (Google, Meta, LinkedIn). * Create and optimize landing pages and web content with clarity, persuasion, and brand alignment. * Develop educational and lead-generation content (eBooks, guides, templates) that deliver real value. * Collaborate with designers, PMMs, and regional marketers to ensure a consistent and human brand voice. * Experiment with AI tools to accelerate content creation and help shape frameworks for the wider marketing team. * Test, analyze, and refine copy based on engagement and conversion data. * Contribute to the ideation and structure of lead magnets, balancing creativity and substance. * Support email nurturing sequences and automation campaigns with high-quality copy.
Requirements: * 3+ years of experience writing for B2B SaaS or tech brands. * Portfolio showcasing advertising, landing, and educational content. * Solid understanding of conversion-focused and storytelling techniques. * Excellent command of English and strong editorial discipline. * Organized, proactive, and curious about how content drives performance. * Comfortable using AI-powered tools to ideate, write, and optimize faster. * Enjoy working in a fast-paced, collaborative, global environment.
Nice to Have: * Experience with HR Tech, SaaS, or software-driven products. * Understanding of email automation flows and HubSpot campaigns. * Awareness of marketing analytics, attribution, or content metrics. * Curiosity about LLM optimization and scalable AI content systems.
You’ll love this role if you: * Thrive in fast-moving, idea-rich environments. * Love experimenting with new AI tools and marketing frameworks. * Feel proud when your copy converts. * Can switch between creative flow and analytical thinking.
What we offer: * Full-time position within the Global Marketing Team — reporting directly to the VP of Marketing. * Fully remote work with flexible schedule. * Work with a young, modern team of professionals in a fast-growing B2B SaaS HR tech product company with ambitious goals. * Learning and development: as we like our business growing fast, there’s absolute support to invest in our team members’ self-development. * 100% remote role with flexible schedule (Mon—Fri). * Medical insurance and corporate benefits after 3 months. * Modern equipment, M1 MacBook, set up your home office and be productive. * Paid 20 days of annual leave and 10 days of sick leave. * Opportunities for skill development and career advancement.
Join PeopleForce and bring your passion to our purpose. We are thrilled to welcome an experienced Marketing Copywriter who is eager to make a difference. Together, we will revolutionise HR technology and create an exceptional employee experience for companies across the globe.
