Business trips to UAE for 2 weeks every 2 months required. About Our Client Our client is building a next-generation on-chain financial ecosystem, merging fintech, DeFi, and AI to develop a new globally scalable financial infrastructure. As they rapidly expand, they are shaping an emerging category powered by a growing community.
They are seeking a Senior PR & Communications Manager to take ownership of their public narrative, media presence, and brand reputation. This role is designed for a strategic communicator who works directly with founders, manages high-level media relations, and operates autonomously across the full communications function. Role Overview You will lead and own the entire PR and communications scope — including strategy, messaging, media positioning, and reputation management. You will define how our client is perceived by the public, investors, partners, and their global user community. Key ResponsibilitiesCommunication & PR Strategy * Build and execute a global PR and communication strategy. * Develop a long-term narrative positioning our client as a category leader. * Advise founders and leadership on risks, opportunities, and priority messaging.
Media Relations * Develop strong relationships with global business, fintech, and Web3 media. * Secure interviews, features, and commentary for leadership. * Serve as the primary contact for media inquiries.
Crisis & Reputation Management * Lead crisis communication strategy and response. * Prepare statements, Q&As and escalation plans. * Monitor early-stage risk signals and respond proactively.
Messaging & Narrative Development * Build and maintain the company’s messaging architecture. * Ensure alignment across press, community, product communications, and internal channels.
Content & Executive Communications * Write press releases, messaging frameworks, announcements, and narratives. * Prepare leadership briefing materials, talking points, and speaking notes. * Support founders with communication style and public presence.
Cross-Team Collaboration * Partner with community, marketing, product, and design teams to ensure aligned messaging. * Support online events, livestreams, AMAs, and product launches.
Monitoring, Intelligence & Reporting * Establish systems to track media coverage, sentiment and narrative shifts. * Produce weekly/monthly insights and recommendation reports
Budget & Vendor Ownership * Manage PR budgets, external agencies, and contractors. * Source new tools and partners to scale communication capabilities
Candidate Requirements * 5+ years in PR, media, or communications — ideally in fintech/crypto/startups. * Proven track record in securing impactful global media coverage. * Experience leading crisis and reputation management. * Strategic thinker with outstanding writing and narrative skills. * Comfortable operating independently and building systems from scratch. * Confident working closely with founders and senior stakeholders. * Data-driven communication approach leveraging sentiment and media analytics. * Thrives in a fast-moving, high-accountability environment. * Excellent English (native-level preferred)
