SKELAR is a venture builder that builds international IT product companies according to the rules of the venture capital world. Together with our co-founders, we assemble strong teams to launch tech businesses and win in global markets.
We are currently looking for a Marketplace Brand Manager for Leaply.
We are Leaply, an ecosystem of digital and physical products designed to help people build healthy habits and improve their quality of life. We operate in global markets — the US, Tier 1, Europe, and beyond.
In June of last year, we launched an app focused on habit-building, using a subscription-based monetization model and a performance-first marketing approach (Meta, Google, TikTok). Within the first two months, we achieved positive unit economics and are now on track to grow 10x by the end of the year.
Our team is building its third business together, with successful exits behind us and a deep understanding of our niche and target audience. We move fast, communicate openly, and set ambitious goals.
We are now launching our e-commerce direction and looking for our first Marketplace Brand Manager — someone who will build and lead our Amazon direction from scratch and eventually expand it across other marketplaces.
This is not just an operational role. It’s an opportunity to become a key player in shaping our entire marketplace strategy: influencing product launches, driving marketing positioning, building our brand presence in the US market, and directly impacting company revenue.
You will own the full cycle — from SKU launches and competitor analysis to A+, PPC, unit economics, and inventory management. We’re looking for someone who isn’t afraid of responsibility, thinks like an owner, and wants to build a category-defining best-seller in wellness.
This is a rare opportunity to join at an early stage, become the leader of a new strategic direction, and leave your mark on a global product.
What you’ll do:
— Go-to-Market Execution: plan and execute launches and lifecycle strategies; — Product Ownership: own the end-to-end product strategy, including market research, differentiation, positioning, and pricing; identify opportunities for new products or portfolio adjustments based on data, competition, and trends; — Analyze market trends, customer behavior, and competitor landscape; — Brief and guide — listings, A+, ad assets, brand storytelling; — Track KPIs and use insights to improve conversion, retention, and profitability; — Coordinate cross-functional execution — Supply, PPC, Design, Finance; — Problem-solving management for sellers accounts and product pages; — Manage day-to-day Seller Central operations, such as inventory management, order tracking and forecasting.
This role is for you if...
— You’ve already launched products on marketplaces — and can tell us what worked; — You have 2+ years of Amazon experience: communicating with seller support, inventory management, reports, managing product reviews/seller feedback and optimizing product listings; — You thrive on product ownership and take full responsibility for success; — You love digging into customer needs, reviews, and behavioral insights; — You think in terms of positioning, lifecycle, contribution margin, and unit economics; — You have experience aligning PPC, design, supply, and marketing for launches; — You’re confident briefing creatives and shaping brand narratives; — You are analytical, solution-oriented, and thrive under dynamic priorities; — You’re excited about building a best-seller — and not afraid of the responsibility; — You communicate clearly and can present ideas to teams and leadership; — English proficiency at B1+ level (we’re actively building a global team and hiring internationally); — You manage your time like a pro — juggling deadlines, launches, and priorities
What you can expect: — Competitive compensation; — Office in Warsaw or Kyiv, plus perks (lunches, gym, health insurance); — Full ownership of your area and a real say in product and technical strategy; — Support from an experienced team with multiple successful exits; — Access to internal communities in tech, product, marketing, and payments; — A meaningful mission — helping people live better lives, every day.
Leaply is backed by SKELAR, a venture builder with 10+ successful B2C businesses in its portfolio. SKELAR provides world-class payment infrastructure for our model, plus financial and legal support across target regions, and runs internal clubs focused on professional growth in marketing, engineering, and payments — there’s always someone to learn from or lean on.
In addition to its business activities, SKELAR is developing the SKELAR Foundation, a charitable foundation created by the company’s employees. As part of this initiative, we create and finance projects that help overcome the consequences of war and rebuild Ukraine.
