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Описание: |
Ready to take full ownership of high-budget campaigns across Google Ads, ASA, UAC, and Microsoft Ads?
If you thrive on data, love testing hypotheses, and can turn clicks into growth — this role is made for you.
Main Responsibilities:
* Launch, manage, and scale advertising campaigns in Google Ads (Search, Performance Max), Apple Search Ads, UAC, Microsoft Ads)
* Take full ownership of white account structure and performance in high-risk GEOs (e.g. MX, CZ, ES ), including campaign launch, budget allocation, testing, and reporting.
* Run mobile acquisition campaigns (UAC, ASA), optimize store listings for App Store / Google Play, and improve install-to-activation conversion rates.
* Execute A/B and multivariate testing for creatives, headlines, prelanders, landing pages, and full user journey flows based on data-driven hypotheses.
* Continuously optimize campaigns for CAC, CR, ROAS, LTV. Build and implement smart bidding strategies, rules, and scripts for Google Ads.
* Build full tracking logic via GTM, GA4, Appsflyer, Adjust, event setup, end-to-end funnel attribution and event configuration.
* Write clear and technical task briefs (BRDs) for designers, developers, analysts, and be hands-on in building and iterating paid traffic flows.
* Collaborate cross-functionally with Analytics, Affiliate Managers, Retention, and SMM teams to improve user quality, CR, and LTV.
* Test and launch new traffic sources (ideally together with MediaBuy): TikTok Ads, Facebook Ads.
Professional Qualifications:
* 4+ years of hands-on PPC experience (Google Ads, UAC, ASA) in high-competition verticals: finance, e — com, betting, crypto, gambling.
* Proven success launching and scaling paid campaigns in 3+ GEOs (EU / LATAM / Tier 1), including white / gray account management.
* Experience in mobile app promotion via UAC and ASA, with a strong focus on CR, cost per install, and post-install event optimization.
* Expertise in GA4, GTM, GSC, Appsflyer, Adjust.
* Experience writing technical briefs for designers and developers, building testing pipelines, and setting up campaign flows from scratch.
* Deep knowledge of A/B testing, ad copywriting, landing page optimization, UX patterns, and funnel analysis.
* English B1
What We Offer:
* Join a fast-scaling FinTech company where your decisions shape the business and your contributions truly matter.
* Attractive salary package aligned with your experience and performance, plus performance-based incentives.
* Enjoy 20 vacation days, full 100% sick leave compensation, and a supportive, people-first culture.
* Comprehensive medical coverage to keep you and your family protected.
* Work in an international, agile team with ambitious goals, modern tools, and a strong sense of purpose.
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