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Описание: |
Hi!
We are — Boosta is a holding IT company that creates, scales, and invests in digital businesses with global potential.
* Founded in 2014
* 600+ specialists
* Hundreds of thousands of clients worldwide
Its portfolio includes a wide range of successful IT products, as well as performance marketing projects.
We’re looking for a UAC Team Lead — a data-driven strategist and hands-on professional who can turn insights into growth.
If you live and breathe performance marketing, know how to scale Google UAC campaigns in the most competitive verticals, and are ready to build and lead a high-impact team — this role is for you!
WHAT YOU’LL DO:
* Defining funnels and ideas for which new applications are developed (research stage).
* Managing media buyers: hiring, onboarding, development, goal setting, and performance control.
* Launching and optimizing Google UAC campaigns within the gambling vertical.
* Collaborating with cross-functional teams, including ASO, Development, Business Development, and Design.
* Maintaining reporting, analyzing data, and preparing optimization recommendations.
* Mentoring and developing junior specialists, contributing to the team’s knowledge base.
* Budget planning and ROMI management.
* Optimizing internal UAC processes within the team.
WHAT WE EXPECT FROM YOU:
* 2–3+ years of experience with Google UAC in the gambling vertical.
* Experience managing a team of 3–5 people.
* Deep understanding of Google UAC (App Campaigns) and Google Ads (Search, Display, Video).
* Experience with tracking and analytics tools such as AppsFlyer, Adjust, or Firebase.
* Strong analytical skills and ability to manage large budgets.
* Knowledge of key performance marketing metrics: CPA, ROI, CTR, CR, CPC, CPM, CPI.
* Ability to make quick decisions and take responsibility for result.
* Experience in testing and building creative databases.
* Experience in finding, testing, and scaling.
* Understanding specifics of white-hat and grey-hat operations.
* Experience managing budgets $200K+ .
* Knowledge of other traffic channels (Facebook, Google PPC, In-App) is a plus.
* Experience working with Android/iOS applications.
* English level: Upper-Intermediate.
Personal qualities:
* Analytical mindset and strong affinity for numbers.
* Proactive and initiative-driven, constantly seeking growth opportunities and new hypotheses.
* Leadership skills with the ability to motivate and guide others
* Accountability and ownership of results.
* Fast adaptation and stress resilience.
* Strong sense of structure and process management skills.
* Eagerness to learn and willingness to share knowledge with the team.
YOUR JOURNEY WITH US:
* Step 1: Pre-screen with recruiter.
* Step 2: Interview with hiring manager.
* Step 3: Test task (optional).
* Step 4: Final interview.
* Step 5: Referrals check and Job Offer.
WHAT WE OFFER
* Flexible schedule. You can work remotely or from our comfortable offices. The workday starts from 8:00 to 11:00.
* Time Offs Loyalty System — 28 Business Days of Paid Time Off per year (after 3 months of cooperation).
* We care about your health. We guarantee that we will cover your medical insurance once your probation period is over. And once a year, we organize a flu shot;
* Mental Health Program: We are launching psychological support for our colleagues during the war. After your probation period is over, we cover 3 private psychological consultations with your own therapist or will recommend ours. Plus, we have regular Mental Health webinars where we discuss psychological topics.
* Internal educational activities, reimbursement of external educational activities, including the ones abroad.
* Vast Corporate Library (Print and Online). As well as the opportunity to order any business and professional books at the company’s expense.
* English Courses and Speaking Clubs after probation period.
* Corporate currency — Boosta coins and spend them on extra day-offs or our branded products (from T-shirts to AirPods).
Apply for a vacancy and become a part of the team!
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